Senior Email Marketing Specialist

Job Summary
About the team: Rubriks Marketing Team is growing, and were looking for individuals to join us at one of the most pivotal moments in our journey Our team breaks boundaries and challenges the status quo, innovating along the way We embrace a culture of opportunity and empowerment, allowing team members to take their best ideas and see them to fruition, while constantly exploring one-of-a-kind strategies Come be part of a team bringing a fresh perspective to data security Join us and lets be unstoppable, together, About the role: Rubrik is hiring a Senior Email Marketing Specialist to execute and optimise email marketing campaigns that drive engagement and pipeline growth Reporting to the Marketing Centre of Excellence, you will be partnering closely with the Email Marketing Manager based in the United States and will be responsible for building and deploying campaigns, managing automation workflows, and analysing performance metrics to improve effectiveness This highly cross-functional role requires strong technical execution skills in Marketo and Salesforce, along with a data-driven mindset to continuously refine and enhance our email marketing efforts, What you'll do: Email Campaign Execution & Optimisation Build, test, and deploy email campaigns using Marketo, ensuring best practices for deliverability, formatting, and engagement, Implement segmentation and personalisation strategies to enhance audience targeting and relevance, Conduct A/B testing on subject lines, CTAs, and email design to optimise engagement rates, Work with the Email Marketing Manager to execute the overarching email strategy effectively, Automation & Lifecycle Marketing Develop and maintain automated workflows (nurture programs, re-engagement sequences, onboarding campaigns, etc), Monitor and optimise email automation to align with the customer and prospect lifecycle, Collaborate with Marketing Ops and Sales teams to ensure seamless lead routing and scoring processes, Performance Tracking & Reporting Analyse email performance metrics (open rates, CTRs, conversion rates, unsubscribe rates) and provide insights to improve campaign effectiveness, Leverage Tableau, Looker, or Adobe Analytics to create and present reports on email performance, Provide recommendations to enhance email engagement and marketing automation efficiency, Collaboration & Process Improvement Work closely with Demand Generation, Product Marketing, and Sales to support campaign execution, Ensure compliance with GDPR, CAN-SPAM, and other data privacy regulations, Partner with Marketing Operations to enhance data hygiene and list segmentation, Identify opportunities to improve email production processes and workflow efficiencies, Experience you'll need: 5+ years of hands-on experience in email marketing and marketing automation, preferably in a B2B SaaS company, Expertise in Adobe Marketo (Marketo Certified is a plus), Proficiency in Salesforce CRM (3+ years preferred), Strong copywriting and content optimisation skills for email marketing, Experience with reporting tools (Tableau, Looker, Adobe Analytics, etc), Proficiency in G-Suite (Google Sheets, Docs, Slides, etc) Nice-to-Have Experience managing multi-touch nurture campaigns and automation workflows, Familiarity with HTML/CSS for email design, Knowledge of Snowflake data warehouse for data-driven segmentation, Operational experience with lead routing, data hygiene, and lifecycle management, Ability to mentor junior marketers and improve internal processes, Location & Work Hours Location: Bengaluru, Karnataka (Hybrid) Work Hours: 2 PM 11 PM IST, Join Us in Securing the World's Data Rubrik (NYSE: RBRK) is on a mission to secure the worlds data With Zero Trust Data Security?, we help organisations achieve business resilience against cyberattacks, malicious insiders, and operational disruptions Rubrik Security Cloud, powered by machine learning, secures data across enterprise, cloud, and SaaS applications We help organisations uphold data integrity, deliver data availability that withstands adverse conditions, continuously monitor data risks and threats, and restore businesses with their data when infrastructure is attacked, Linkedin | X (formerly Twitter) | Instagram | Rubrik