Senior Domestic Marketing Consultant

You will be joining a supportive environment at Grok Global Services, a best-in-class provider of international engagement services for higher education institutions. As a Senior Domestic Marketing Consultant at Deakin's GIFT City India campus, located in Gujarat, India, you will lead impactful domestic marketing strategies. Working closely with the Marketing Manager and central marketing teams, you will bring expertise in audience segmentation, stakeholder engagement, and campaign delivery to drive meaningful engagement and conversion across domestic markets. **Key Responsibilities:** - Lead the planning and execution of domestic marketing campaigns tailored to priority audience segments, using insights from market research and student behaviour data. - Conduct competitive analysis and market segmentation to inform campaign messaging, targeting, and channel strategy. - Collaborate with central marketing, analytics, and digital teams to ensure domestic campaigns are aligned with broader university brand and recruitment strategies. - Activate local brand presence through event marketing, community outreach, and industry engagement initiatives that resonate with domestic audiences. - Use knowledge of key business drivers to inform the development of concepts and strategies and use information from a diverse range of people, groups, and resources to make critical strategic decisions. **Qualifications Required:** - Postgraduate qualifications and extensive relevant experience; or extensive experience and management expertise; or an equivalent combination of relevant experience and/or education/training. - Experience in domestic marketing, campaign management, or student recruitment. - Strong understanding of domestic student markets and the competitive landscape. Deakin University is a cutting-edge public university with campuses in various locations, including GIFT City, India. As a progressive and open-minded university, Deakin consistently ranks in the top 1% of the world's universities and prides itself on delivering the highest student satisfaction in Victoria. If you have the required qualifications and the drive to excel in this role, please click the Apply button to submit your resume and complete the necessary questions on the hiring portal. For more information about Grok Global Services, you can visit their website at grokglobal.com.,