Senior Director Marketing and Customer Analytics

As the Senior Director of Marketing and Customer Analytics at Labcorp, you will play a pivotal role in shaping the company's marketing strategies and customer engagement initiatives using data-driven insights. Your responsibilities will include defining and executing Labcorp's long-term marketing analytics strategy, delivering actionable insights to enhance campaign planning and audience segmentation, and championing the use of AI tools for personalized customer engagement. Additionally, you will lead a high-performing team, collaborate with internal stakeholders, and support the development of audience segmentation and marketing measurement initiatives. You will be responsible for building and leading a team of marketing analysts and data scientists to drive global programs, while also creating a supportive and inspiring team culture. Your role will involve developing marketing analytics strategies, establishing key metrics for measuring marketing programs, and collaborating with various stakeholders to leverage data for informed decision-making. You will also lead efforts in campaign analytics, marketing performance, and team development, ensuring that Labcorp maximizes data utilization and drives business growth effectively. To succeed in this role, you should have at least 15 years of experience in analytics, with a proven track record of shaping and executing marketing data strategies in Fortune 500 settings. Strong leadership skills, expertise in advanced analytics and predictive modeling, and the ability to communicate complex analytical findings in a compelling manner are essential for this position. Additionally, experience with data architecture principles, data visualization tools, and proficiency in tools such as Python, R, SQL, Tableau, and Power BI will be beneficial. The ideal candidate for this role is a self-starter with a proactive mindset, capable of working independently as well as collaboratively in a team environment. You should possess strong project management skills, excellent interpersonal communication abilities, and a results-oriented approach to driving data-driven decisions. Prior experience in medical diagnostics, pharmaceutical R&D, or healthcare sectors, as well as a strong understanding of Martech data sources, will be advantageous. Labcorp is an Equal Opportunity Employer and encourages individuals from all backgrounds to apply for this position. If you require assistance due to a disability or need accommodation during the application process, please visit Labcorp Accessibility for support. Your privacy is important to us, and we adhere to strict guidelines for collecting and storing personal data.,