Senior Digital Marketing Specialist - Paid Ads

Job Title: Senior Digital Marketing Specialist

Experience: 3-5 Years

Location: Chennai (hybrid)

Job Description: GUVI is looking for a dynamic and results-driven Senior Digital Marketing Specialist to lead and execute paid digital campaigns. The ideal candidate should have strong analytical skills, creative problem-solving abilities, and hands-on experience managing multi-channel digital marketing campaigns to drive growth.

Key Responsibilities:

● Develop, execute, and optimize performance marketing strategies across platforms like Google Ads, Meta Ads, LinkedIn Ads, Bing Ads and others.

● Monitor, analyze, and report on KPIs to ensure campaign effectiveness and make data-driven decisions.

● Collaborate with cross-functional teams (content, design, product) to align marketing strategies with business objectives.

● Manage budgets and optimize spending to maximize ROI and achieve lead generation and conversion goals.

● Conduct A/B testing to improve ad creatives, copy, and targeting.

● Stay updated on industry trends and competitor strategies.

Qualifications:

● Bachelor’s degree in Marketing, Business, or related field.

● 3-5 years of experience in performance marketing or digital advertising.

● Strong analytical and reporting skills, proficient in tools like Google Analytics, SEMrush, and similar platforms.

● Excellent communication skills and ability to work in a fast-paced environment.

Job Type: Full-time

Pay: ₹600,000.00 - ₹1,000,000.00 per year

Benefits:

• Internet reimbursement
• Provident Fund

Application Question(s):

• Current CTC and Expected

Experience:

• Semrush: 1 year (Required)
• Edtech / E-learning: 1 year (Required)
• Digital marketing: 3 years (Required)
• Google Ads: 3 years (Required)
• paid ads: 3 years (Required)

Work Location: In person