Senior Digital Marketing Executive / Senior PPC Executive

Job Title: Senior PPC Executive/ Senior Digital Marketing Executive.

Experience: 3-7 Years

WorkMode: work from office (6 days working)

Job Summary:

Key Responsibilities:

• Plan, set up, and optimize PPC campaigns on Google Ads, across various networks (Search, Display, P Max, Demand Gen, YouTube, Remarketing, etc.).
• Utilize AI tools and digital marketing platforms to automate, analyze, and improve campaign performance.
• Conduct in-depth keyword research and selection to strengthen campaign targeting.
• Monitor and analyze campaign performance metrics (CTR, CPA, ROAS, conversions) and provide actionable insights for continuous improvement.
• Perform A/B testing for creatives, landing pages, and bidding strategies.
• Manage and allocate budgets across campaigns for optimal returns.
• Prepare detailed reports on campaign performance utilizing digital marketing reporting tools.
• Stay updated on the newest digital marketing trends, tools, and best practices, especially those involving AI-powered solutions.
• Collaborate closely with creative, sales, and other internal teams to align campaigns with broader business objectives.

Qualifications:

• 4-6 years of hands-on experience in managing PPC campaigns, primarily on Google Ads.
• Extensive knowledge and application of Google Ads, GA4, Google Tag Manager, Ads Editor, and other PPC tools.
• Expertise with digital marketing and AI-powered tools for enhancing campaign efficiency.
• Strong analytical skills to interpret data and execute optimizations.
• Advanced experience in generating and interpreting detailed PPC and digital marketing reports.
• In-depth knowledge of SEO best practices and Meta (Facebook/Instagram) advertising, with the ability to integrate strategies across channels.
• Google Ads certifications and other relevant Google credentials are highly regarded.

Preferred Skills:

• Should have strong experience in Google Ads and Paid Search (PPC).
• Experienced in handling high budgets and managing multiple campaigns
• Solid background in integrating SEO best practices with PPC initiatives.
• Proficiency in retargeting, audience segmentation, and sophisticated conversion tracking.
• Strong understanding of Meta ad platforms and their best practices.
• Proficient in Excel

Thanks & Regards

Neelam Pavan Kumar

HR - Sr Talent Acquisition 

NSPIRA Management Services Private Limited

A

Mobile: 7337587472

Email: pavankumarn@narayanagroup.com

Website: www.narayanagroup.com www.nspira.in