Senior Digital Marketing Executive

Location: Surat (Gujarat), India
Job Type:Full-Time Experience Level: 4+ Years Salary range: ??45 LPA ??12 LPA (Based on experience and skills) About Us Welcome to GEMGEM, the premier C2C luxury jewelry marketplace designed exclusively for the US market We bring trust and elegance together, connecting discerning buyers and sellers of high-value jewelry Every piece on our platform is backed by 100% authenticity through IGI certification, ensuring safe and secure transactions at every step Now, were seeking a Digital Marketing Executive who can drive our brand and performance to dazzling new heights ? someone whos strategic, data-driven, and ready to help scale a marketplace redefining how Indians buy and sell real diamond jewelry Key Responsibilities Plan, execute, and optimize paid campaigns across Google, Meta, and other platforms Drive performance marketing with a strong focus on ROAS, CPL, and CAC metrics Own and execute the SEO strategy (on-page, off-page, technical) to improve organic visibility Work closely with content, creative, and product teams to deliver cohesive marketing initiatives Manage and scale remarketing, audience segmentation, and funnel optimization Use tools like GA4, Looker Studio, Google Tag Manager, Meta Events Manager, and CRM platforms to track, analyze, and report on campaign performance Own end-to-end marketing performance reporting including daily, weekly, monthly, quarterly, and yearly analysis, benchmarking, and comparisons Stay updated on platform algorithm changes and adapt strategies accordingly Mentor junior team members and support the marketing team lead in strategy planning What You Bring to the Vault: 4+ years of strong hands-on experience in digital marketing (preferably eCommerce/D2C) Proven track record of managing performance campaigns across Google Ads, Meta Ads (Twitter & LinkedIn Ads a plus) Strong analytical skills and comfort with data-driven decision making Solid understanding of conversion funnels, retargeting strategies, and A/B testing Proficient in using tools like GA4, Google Search Console, Meta Business Manager, Looker Studio, etc Experience in marketplaces or luxury/fashion brands is a plus Bachelors degree in Marketing, Business, or related field Shine Bright with These KPIs: Campaigns with high ROAS and reduced CAC Regular, insightful performance reports that guide better decisions Strong organic growth from improved SEO strategy Effective funnel optimization and retargeting conversion Whats in it for You Opportunity to grow in a high-performance marketing culture Be part of a brand redefining how luxury diamond jewelry is bought and sold in the US market Collaborate with passionate teams building for scale, innovation, and impact Ready to Market the Future of Luxury Tech If you're a strategic thinker with sharp digital marketing skills and a hunger to drive performance at scale, wed love to hear from you