Senior Creative Strategist - Mumbai

Hyperlink Brand Solutions Pvt Ltd

Role: Senior Creative Strategist

Location: Work from office at Gurgaon (Near MG Road Metro station). 5 days work week.

About the company:

At Hyperlink, we specialize in Multi-Dimensional Storytelling. We craft tailor-made communication strategies and immersive creative solutions for brands. We create worldclass experiences by providing solutions based on current trends, using cutting- edge technology and recognizing the target audiences inclinations. We are a collective of eager, fresh, perceptive minds, telling multi-dimensional stories -bridging the gap between the brands vision and the reality of a successful, seamless, and unforgettable experience. We engage and execute corporate as well as brand-led events and activations ranging from awards shows, summits, conferences, reward and recognition programmes, schooland college activations, mall promotions, cultural movements, digital events and more. We produce content for digital viewing as well as television & films. We also help brands amplify events & experiences through innovative, sometimes disruptive Marketing strategies. Started in Feb 2021, the company is incorporated by a bunch of Hyper-Creative folks who come with a solid experience of crafting immersive solutions for more than twodecades in the industry. Some of our esteemed clients at Hyperlink are Netflix, BAFTA,BCCL, WWM, Oriflame, Mahindra & Mahindra and Aditya Birla Group. https://www.hyperlink.co.in/

About the role:

As an Experiential Strategist, you are responsible to create the blueprint for the projectwhich may be an event, activations or Intellectual property (IP). This requires you to convert a client brief into a brand story through your creative ideas, thoughts andproactive pitches. The role requires you to think, brainstorm and produce creative, fresh, innovative andfeasible concepts in order to deliver an unforgettable experience to the client. While doing so you shall create a central theme or storyline, which links the different elementsin the program. You shall repurpose and create from available brand assets to communicate the brand narrative interestingly. Creating captivating presentations that tell a story & allows you to run through your project from start to finish with referenceimages that you pulled for each element is also part of the role. You will be required towrite strategic copies for events, collaterals for branding materials, invites, AV scripts, emailers, print communication, presentations. You will be also bringing to life the various brand scripts through actual direction on ground at the event. You shall be aligning with a team of 2D & 3D designers to create visual content and managegraphic production in line with the conceptual idea created. In all this role will give you an opportunity to be a story teller who devises end-to-endcontent from concept to building an experiential campaign to pitch presentation. This is an individual contributor role & will report to the Senior Creative Director.

Required Qualification, Experience & skills:

• Be proficient in Presentation Skills. Should have ability to articulate, explain, present & sell concepts to clients along with the client servicinglead
• Should be Creative, Imaginative & work with curiosity about clientsproducts & services o You should be well read a range of books across subjects.
• Should have good general knowledge – well informed & aware about thesocial trends that can be connected to the concepts •
• Should have good Interpersonal Skills to work along with teams in clientservicing, design & production.
• Proficiency in MS Office, Knowledge of Key Note, Canva, Avs
• Individuals with a personality which is inclined towards Art, Literature, Music & Theatre would find this role to be quite fulfilling personally too. Some exposurein blogging, writing poetry or jingles is an added advantage & so is in other creative fields like photography, journalism, theatre, film making.
• To succeed in this role; o You must have very good written & verbal communication skills –a rangeof writing styles, preferably across mediums.
• Bachelor's degree in marketing, communications, advertising, journalism, orrelated field

5+ years in a Copy or Concept role in the experiential marketing industryEvents/Activations are preferred. Individuals who have worked in brand strategyroles in other industries can also be considered