Job
Description
Fusion CX seeks a talented Senior Content Writer to join our dynamic marketing team. This role requires a strong background in content creation, particularly in the Banking, Financial Services, and Insurance (BFSI) sectors. The ideal candidate will have proven experience crafting engaging, SEO-optimized content that drives brand awareness and thought leadership. If you have a passion for storytelling, a keen understanding of industry trends, and a portfolio showcasing impactful BFSI content, we d love to hear from you! Job Description Senior Content Writer Key responsibilities of the senior content writer in Fusion CX Kolkata: Write engaging original content for blogs, websites, email, and other media. Brainstorm and present a wide selection of creative ideas for paid campaigns. Develop campaign briefs, landing page structures, and content strategies based on campaign objectives and audience research. Conceptualizing, writing, and reviewing high-quality content and thought leadership collateral, which includes Whitepapers, case studies, brochures, blogs, infographics, press releases, etc. Adapting to different styles and tonalities depending on the business objectives and intended target audience. Coordinate with the internal sales/presales team and management to efficiently execute and help with proposal writing projects related to BFSI prospects. Optimize content for SEO to improve visibility and drive organic traffic to our website. Collaborate with subject matter experts to understand concepts and translate them into easy-to-understand content for our audience. Proofread and ensure the accuracy and consistency of all content before publication. Job Requirements Senior Content Writer Skills, qualifications, and qualities required to excel in the role of senior content writer: Bachelor s degree in English, Journalism, Economics, Communications, Computer Science, or a related field. Experience required 7 to 10 years. Requires a strong background in content creation, particularly in the Banking, Financial Services, and Insurance (BFSI) sectors. Content marketing proven knowledge or experience: Writing SEO content, creating/editing blog posts, web copy, white papers, social media posts, copywriting, etc. Working experience with WordPress CMS is an advantage. Strong command of English (verbal and written), especially when it comes to grammar, contextual meaning, and logical structure. Conceptualizing, outlining, writing, and reviewing high-quality marketing and thought leadership collateral. Ability to simplify complex technical information for a non-technical audience. Proficiency in MS Office and Google Suite. Familiarity with SEO best practices and keyword research tools. Strong organizational and time management skills, with the ability to meet tight deadlines and workload. Creative thinking, excellent research, and problem-solving abilities. Why Join Fusion CX? At Fusion CX, we value the power of words and their impact on our brand and audience. As a Senior Content Writer, you ll be at the forefront of crafting compelling narratives that resonate within the BFSI sector. Here s what we offer: Innovative Environment: Engage in a culture that encourages creativity and fresh perspectives, allowing your writing to make a real difference. Professional Growth: Benefit from continuous learning opportunities, including training programs and access to industry events, to keep your skills sharp and relevant. Collaborative Team: Work alongside experienced professionals passionate about delivering excellence and fostering a supportive workplace. Diverse Projects: Tackle a variety of assignments that challenge and expand your expertise, particularly within the dynamic BFSI landscape. Work-Life Balance: Enjoy flexible work arrangements and paid time off, ensuring you have time to recharge and pursue personal interests. If you re ready to elevate your content writing career and contribute to a company that values your talent and dedication, apply today!
