Senior Content Writer

Key Responsibilities:

1. Content Creation:

• Develop high-quality, original content for a variety of platforms including blog posts, social media, and email campaigns.
• Write compelling content that educates and informs our target audience about HR trends, best practices, and our SaaS solutions.

2. Content Strategy:

• Collaborate with the marketing and product teams to plan and execute content strategies that align with our business objectives.
• Conduct thorough research to understand industry trends, audience needs, and competitive landscape

3. SEO and Keyword Optimization:

• Implement SEO best practices to improve the visibility and ranking of our content in search engines.
• Utilize keyword research tools to identify and integrate relevant keywords into content.

4. Editing and Proofreading:

• Review and edit content for accuracy, clarity, and consistency.
• Ensure all content adheres to our brand voice and guidelines.

5. Content Distribution:

• Assist in distributing content across various channels including social media, email newsletters, and third-party platforms.
• Monitor and analyze the performance of content to inform future content creation.

6. Collaborative Projects:

• Work with designers, developers, and other team members to create multimedia content such as infographics, videos, and interactive content.
• Participate in brainstorming sessions to generate new content ideas and strategies.

7. Audience Engagement:

• Engage with our audience through social media, comments, and forums to build relationships and promote our content.
• Respond to reader feedback and inquiries in a timely and professional manner.

Qualifications:

• Bachelors degree in English, Journalism, Communications, Marketing, or a related field.
• 6-10 years of experience in content writing, preferably in the SaaS, HR, or Edtech sectors.
• A strong portfolio of published articles, blog posts, and other content showcasing your writing skills and subject matter expertise.
• Highly motivated and extremely organized individual with exceptional writing and research skills
• Excellent communication, presentation, and storytelling skills that will appeal to C Suite Executives and HR professionals.
• Experience collaborating with C-suite executives and high-level stakeholders.
• Ability to thrive in a deadline-driven and startup environment.