Senior Conceptualiser

Company Description XP&D is a flagship event and activation agency. The agency was born big - with a roster of clients migrating on the day it was founded. These included - Hyundai, Kia, Asian Paints, BMW, Mercedes, and Dream 11. In a short span of five years, XP&D is already among the top 5 experiential agencies with a billing of INR 100 crores+. Role Description This is a full-time on-site role based in Gurugram for a Senior Conceptualiser at XP&D. The Senior Conceptualiser will be responsible for developing creative concepts, brainstorming ideas, collaborating with teams, and ensuring that projects align with client goals and objectives. Responsibilities: Brand Research - Conduct thorough research on the client's brand, brand guidelines, brand requirements, and creative brief to gain a deep understanding of their objectives. Idea Generation - Actively participate in brainstorming sessions with the creative team to develop innovative and actionable creative plans for the client. Develop an end-to-end creative solution for the entire event based on the creative brief. Concept Development and Presentation - Generate ideas and concepts for the event and visualize them on the ground and/or digital platform. Write clear, concise, compelling, and attractive copy that resonates with the target audience. Take ownership of the concept and present it to the client to gain approval. Collaboration - Work closely with the design team to elevate the concept to the next level and assist in the visualization process. Collaborate with the servicing and production teams to ensure a smooth functioning of work. Show more Show less