Senior Business Analyst - Product

Are you passionate about solving roadblocks & challenges faced by MSMEs in India?

MSMEs contribute significantly to Indias total GDP. 90% of India’s ~$1 Trillion Retail Market is controlled by Micro, Small & Medium Enterprises (MSMEs). Which means ~$900B worth of commerce flows through these ~60M MSMEs in the form of shops/kiosks/homes, scattered all over the country. We at Khatabook, have a vision to empower MSMEs and help them increase their incomes. We have built a product that brings efficiency in MSME operations by providing them easy to use tools to manage their receivables, inventory and billing which creates transparency in their cash flow. Within the Khatabook platform, we have also enabled the facility to take loans for their short term working capital needs for select Khatabook users that are displaying good credit behavior. Our app has been downloaded over 100 Million times with a monthly active user base of 8 Million+ which are adding 220 Million+ transactions with a transaction value of $18 Billion.

Why work with us?

People are our biggest asset! At Khatabook, every one of us is a dynamic superstar. We have carefully bred an ecosystem which hires nothing but incredibly and exceptionally talented people who can dream, collaborate, experiment, and break new ground. We’re a strong team that looks out for each other.

Your role

Senior Business Analyst – Product

What would you do at Khatabook?

• Partner with product managers, designers, and engineers to inform product decisions with data and ensure metric-driven development across the product lifecycle.
• Drive product strategy by identifying key product metrics, tracking them rigorously, and providing insights to improve user engagement, retention, and feature adoption.
• Help improve data instrumentation, event tracking, and data visibility for a better understanding of user journeys and product usage.
• Collaborate with cross-functional teams to design and evaluate experiments (A/B tests) that validate hypotheses and improve product performance.
• Build and maintain dashboards, reports, and automated systems to monitor product KPIs and surface actionable insights to product and leadership teams.
• Work closely with Data Science and Data Engineering teams to ensure robust data pipelines and modelling frameworks are aligned with product goals.
• Enable senior leadership decision-making by translating product metrics and trends into clear, impactful narratives.
• Mentor junior analysts and contribute to analytical best practices across the org.

What are we looking for?

• 2-4 Years of experience in Analytics.
• Strong prior experience (1-2 years) in product analytics is a must.
• Technical capabilities: Proficient in SQL, Excel & Strong working experience with BI tools (Tableau, Qlikview, Power BI, Cognos, BO, Pentaho etc.)
• Strong understanding of statistics and experience with statistical analysis, along with experience in designing experiments & A/B frameworks
• Strong quantitative abilities, distinctive problem-solving and excellent analysis skills
• Strong organizational, communication, presentation and project management skills
• Background in statistical modelling and experience with statistical/scripting tools such as R, Python, Spark, SAS or SPSS is a plus