Senior B2B Email Marketing Executive

As an Email Marketing Specialist at our company, your role will be to power our B2B lead generation engine by planning, executing, and optimizing email campaigns. Your expertise is crucial in converting prospects into clients and generating measurable ROI to accelerate business growth. **Key Responsibilities:** - Design & launch targeted B2B email campaigns for lead generation. - Create nurture sequences, drip campaigns & promotional workflows. - Segment audiences by buyer persona & sales funnel stage. - Partner with sales & content teams to craft high-converting messaging. - Run A/B tests on subject lines, CTAs & content. - Track campaign performance: open rates, CTR, conversions & ROI. - Maintain list quality, deliverability & compliance (GDPR, CAN-SPAM). - Share insights & reports to improve future campaigns. **Qualifications Required:** - 36 years of proven experience in B2B email marketing & lead generation. - Proficiency in automation tools (HubSpot, Mailchimp, ActiveCampaign, MoEngage, etc.). - Strong knowledge of segmentation, lead nurturing & CRM systems. - Ability to guide or create compelling B2B content. - Deep understanding of email KPIs & compliance standards. If you have experience in SaaS or IT services marketing, basic design/HTML knowledge (Canva, BeePro, CSS), or familiarity with webinars, landing pages & lead magnets, it would be considered a bonus.,