Senior Associate – Social Media, Content, and Communication

About Janaagraha

Janaagraha is a non-profit trust, established in 2001, working towards the mission of transforming quality of life in India&aposs cities and towns. It works with citizens to catalyse active citizenship in city neighbourhoods and with governments to institute reforms to city governance (what we call City-Systems). Janaagraha is part of the Jana Group one of the countrys best-known groups of not-for-profit institutions working towards the mission of fixing India&aposs cities. Swati Ramanathan and Ramesh Ramanathan co-founded Jana Group in 2001 and it presently works across citizen participation and city governance reforms (through Janaagraha Centre for Citizenship and Democracy), city planning and design (through Jana Urban Space Foundation), municipal consulting services (through Jana Urban Services for Transformation Pvt. Ltd.), banking and financial services for the urban poor (through Jana Small Finance Bank) and affordable housing for the urban poor (through Janaadhar).

Janaagraha is looking for a Senior Associate Social Media, Content, and Communication who will lead our digital presence and storytelling across social media platforms while supporting the Communication team in creating compelling content for various channels. The Senior Associate must have strong expertise in social media strategy and management, excellent written communication skills, and the ability to work independently while mentoring junior team members. They must also be passionate about urban governance and civic engagement, quick to respond to current events with posts and campaigns, and keen to explore new media innovations in communication.

What will the Senior Associate Social Media, Content, and Communication do

Social Media Management and Strategy:

• Develop and execute comprehensive social media strategies across Facebook, X, Instagram, LinkedIn, and YouTube to amplify Janaagraha&aposs mission and work.
• Create engaging social media content including posts, stories, reels, and campaigns that drive audience engagement and community building.
• Monitor and respond to social media trends/current events, track performance metrics, and provide regular analytics reports with actionable insights.
• Manage social media calendars, schedule posts, and ensure consistent brand voice across all platforms.
• Respond to comments, messages, and engage with followers to build an active online community.
• Collaborate with programme teams to identify and share compelling stories and insights on social media.

Content Creation and Communication:

• Develop content for various products such as emailers, annual reports, social media posts, videos, podcasts, etc.
• Create and copyedit content for the website and internal publications by liaising with internal programme teams and external partners and vendors.
• Lead copyediting for reports and papers with minimal supervision.
• Ensure standardisation of language and tone of voice across all collaterals to ensure brand consistency.
• Ensure adherence of the Janaagraha brand guidelines across all reports, papers, newsletters, emailers, social media posts, etc.
• Support programme teams in the development of event-related collaterals (such as invitations, web pages, emailers, etc).
• Manage vendor relationships for content creation and provide guidance on deliverables.
• Lead brainstorming sessions and contribute to the development and implementation of Janaagraha&aposs communication strategy.
• Mentor and guide junior team members on content creation and social media best practices.

Qualifications and Experience

• A Post Graduate/Graduate degree in Communications, Media, Marketing, Digital Marketing or the disciplines of Urban Governance and Public Policy is preferred.
• 4 to 6 years of work experience in communications with at least 2-3 years focused on social media management.
• Proven track record of managing social media accounts for organisations, preferably in the non-profit or social impact sector.
• Experience with social media management tools, analytics platforms, and content creation software.

What competencies does it take to be a Senior Associate Social Media, Content, and Communication

• Exceptional command over language and strong storytelling abilities.
• Passion for urban governance, public policy, and civic issues, and the ability to translate complex and nuanced content into accessible content.
• Ability to create visually appealing content and basic graphic design skills.
• Deep understanding of social media platforms, their algorithms, and best practices for engagement.
• Strong analytical skills to interpret social media metrics and translate insights into strategy.
• Excellent project management skills and ability to handle multiple campaigns simultaneously.
• Must be comfortable working with multiple stakeholders and tight deadlines.
• Leadership qualities and ability to mentor junior team members.
• Strong understanding of digital communication trends and willingness to experiment with new formats.

What Janaagraha offers

At Janaagraha, you will be part of a multi-disciplinary team of professionals and passionate citizens who apply rigorous research and evidence-based approaches and practices aimed at social change in India&aposs cities. We offer a dynamic, driven and vibrant work environment for professionals who are passionate about investing their time, skill sets and energy to transform quality of life in India&aposs cities. At work, you will be exposed to a unique combination of policy, practice and platforms and will have abundant opportunities to learn and apply professional skills to social challenges. We are committed to the growth and development of our employees, ensuring knowledge flows freely across the organisation as you work alongside experts who tackle complex city-systems challenges.

Remuneration

Janaagraha is an equal opportunity employer and offers a highly dynamic and enabling work environment. We provide competitive remuneration commensurate with relevant experience, skillsets, and background. This position is based out of Bengaluru.