Senior Associate - Digital Marketing

Role: Senior Associate, Digital Marketing Job Description

• Develop and execute the digital marketing strategy including performance marketing, SEO, and brand campaigns.
• Lead and optimize campaigns across Google, social, publishers, and other ad platforms to generate high-quality applications with a data-driven, ROI-focused approach.
• Contribute actively to the lead nurture strategy, optimizing conversion points and the application funnel.
• Drive SEO growth by managing keyword/content strategies, agencies, and future-ready initiatives (AEO, GEO) to strengthen long-term visibility and organic traffic.
• Collaborate with internal teams (Outreach, Admissions, Design, Content, website developers, alumni relations) and external vendors/agencies to deliver integrated campaigns and optimized user experiences.
• Monitor, measure, and report campaign effectiveness using CRM, Google Analytics, and other tools; identify insights to refine strategy and optimize ad spend.
• Maintain weekly/monthly performance dashboards and conduct regular reviews to recalibrate campaigns.

Experience and Education

• Bachelors Degree or Undergraduate degree in marketing or any other related field.
• 3-5 years of experience and knowledge in managing SEO, SEM and SMM, marketing database, email, social media

Skills and Attributes

• Strong organizational, interpersonal, communication, editing, and content development skills.
• Proficiency in analytics tools, Google Ads/AdWords, Meta campaigns, and data-driven decision- making.
• Creative in identifying target audiences, devising impactful campaigns, and staying updated with digital marketing trends and best practices.
• Self-driven with strong ownership and ability to work independently.
• Flexible in a dynamic startup environment with willingness to adapt and stretch to meet deliverables.
• Collaborative team player, proactive in supporting overall project requirements.