Job
Description
Position Title - Senior Analyst - Marketing Analytics Company : WillScot Primary Location : Pune, India. Remote working (Select conditions only) At WillScot (NASDAQ WSC), our 4000+ people are at the heart of everything we do. We provide industry-leading pay and benefits, along with opportunities for development and upward mobility while investing in the communities we serve. As the undisputed leader in innovative flexible workspace and portable storage solutions, we serve a diverse range of customers across 240+ locations in the United States, Canada, and Mexico. Our commitment to diversity ensures we attract the best talent, fostering an inclusive workplace where everyone can contribute authentically. Position Overview WillScot is seeking a talented Senior Analyst to join our Marketing Analytics team. This role is centered on leveraging data-driven insights to refine our marketing strategies across various channels, including digital, social media, and traditional platforms. The ideal candidate possesses a strong foundation in marketing analytics, with the ability to transform complex data into actionable strategies. The candidate should also have ability to deal with and conduct pricing analytics due to the aptitude of analytical tools and models. This position reports directly to the Senior manager marketing and collaborates closely with cross-departmental teams to bolster our analytics capabilities, offering guidance to junior analysts as needed Key Responsibilities Campaign Analytics Hands on analysis of marketing campaign data to identify trends, opportunities, and areas for improvement. Key marketing automation platform specialists (e.g., Marketing Cloud for Email, Demandbase for ABM, etc.) to orchestrate multi-channel initiatives across the entire customer buying cycle Implement robust analytics methodologies to measure and forecast campaign performance. SEO & SEM Analytics Analyze SEO and SEM data to support digital marketing initiatives. Work with digital teams to create data-driven roadmaps and strategies that align with market demands. Deliver on analytics and actions with keyword strategies and search engine marketing plans Pricing analysis Analyze pricing data and trends to support the development of competitive pricing strategies. Collaborate with the pricing team, evaluate the impact of pricing change on sales and profitability. Model and conduct elasticity studies and scenario modelling with recommend pricing adjustments. . Data Analysis and Interpretation Lead the analysis of complex datasets to extract actionable insights and trends. Provide clear, concise, and actionable reports to stakeholders across the organization on both visualization tools and PowerPoint. Utilize advanced statistical techniques and tools to enhance data-driven decision-making. Leading A/B testing and measurement framework and clear idea on the outcomes and delivery of automated marketing efforts Direct hands on exp on Marketing tools and techniques Utilize Salesforce, and more specifically, Marketing Cloud as our primary email marketing automation platform Google and Adobe analytics expertise Qualifications Education: Master’s degree in marketing, Analytics, or a related field. MTech, MSc (Math’s, Statistics), Master with economics and statistics Additional certification and courses in analytics tools, techniques, visualization preferred Experience 7+ years of experience in marketing analytics roles with global exposure. Hands on tools and techniques exp with direct data modeling on marketing and pricing data Skills Web and digital analytics tools – Google analytics, Adobe analytics Experience with pricing data analytics. Experience or knowledge of marketing automation platforms like Marketo, Eloqua plus Salesforce Data management and ETL skills- tools like Alteryx Experience with ABM tools Demandbase, 6Sense, Terminus, HubSpot etc Broad understanding of data management and past exp with Azure, Snowflake etc Proficiency in data visualization and analytics tools (e.g., Tableau, Power BI) Proficiency in Python, SQL, SAS, SPSS - Excellent communication and presentation skills Analytical storytelling and storyboarding skills Other Requirements High level of integrity and professionalism. Ability to manage multiple projects in a fast-paced environment. Benefits Competitive salary and benefits package. Opportunities for professional growth and development. Collaborative and dynamic work environment. Access to training programs and resources.
