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Senior Account Manager - Programmatic

Senior Account Manager - Programmatic

dentsu

0 years

0 Lacs

chennai tamil nadu india

Posted:16 hours ago| Platform:

Apply

Skills Required

management tracking mapping reporting billing data server interface technology updating effectiveness

Work Mode

On-site

Job Type

Full Time

Job Description

The purpose of this role is to own the campaign management across Dentsu clients within the Addressable team.Key responsibilities:Works directly with the internal media team to ensure all tracking is in place and mapping correctly and continuously monitor campaigns to ensure everything is serving correctlyCoordinates with the internal Media team to aid in identifying, reporting and resolving technical issuesProvides detailed weekly revenue forecasts and responds to billing enquiries for all monthly performance activityProvides the 'technical expertise' needed to communicate with the client and explain campaign progress / address any blocking issuesBuilds campaign proposals including a set of tactics matching with the overall goal of the advertiserExports data from the ad server interface and combines it in a correct way with DSP data points if neededMaintains an in-depth knowledge of the Programmatic eco-system, keeping up to date with new ad technology functionality and understanding the potential opportunities presented by specific technologyContributes to updating best practices and offers insights on how to improve campaign effectivenessOffers consultative ideas to the Operation, Account and Commercial team to help them with pitching new business, improving campaign

Location:

DGS India - Chennai - Anna Nagar Tyche Towers

Brand:

Paragon

Time Type:

Full time

Contract Type:

Permanent

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Senior Account Manager - Programmatic