Senior Account Manager - Programmatic

Job Description

Job Description: About the Role We are seeking a Senior Programmatic Media Specialist with deep, hands-on experience in managing end-to-end programmatic advertising campaigns. This role requires mastery of industry-leading DSPs such as The Trade Desk, Xandr, and Amazon DSP , as well as strong command over ad serving, tracking, and brand safety tools including CM360 and Integral Ad Science (IAS) . As a senior member of our media team, you will be responsible for leading the execution and performance of programmatic campaigns across multiple platforms, while also supporting creative trafficking, pacing, and forecasting. You will work closely with cross-functional teams to ensure campaign efficiency, innovation, and alignment with business goals. Scope of Responsibilities End-to-End Campaign Management Setup, launch, and optimize campaigns across DSPs (The Trade Desk, Xandr, Amazon DSP) Monitor pacing , budgets , and key KPIs (CTR, CPA, ROAS, viewability, etc.) Implement A/B testing and real-time performance optimizations Creative Trafficking Manage ad trafficking in CM360 and push creatives to DSPs Ensure correct tagging, tracking, and QA of assets for seamless delivery and measurement Reporting Build and deliver detailed performance reports Analyze data to extract insights and make actionable recommendations Collaborate with analytics and account teams to drive transparency and results Campaign Forecasting Project campaign delivery, spend pacing, and performance estimates Support media planning efforts by leveraging historical data and platform insights Required Skills and Experience 5+ years of experience in programmatic media buying and campaign management Expert-level experience with: The Trade Desk Xandr DSP Amazon DSP CM360 (Campaign Manager 360) Integral Ad Science (IAS) or similar brand safety solutions Strong proficiency in Advanced Excel Fluent in English , with excellent written and verbal communication skills Demonstrated success managing campaign budgets, pacing, and performance metrics across channels Preferred/Bonus Skills Experience running social campaigns on: Meta (Facebook/Instagram) Snapchat YouTube (via Google Ads or DV360) Location: Chennai Brand: Paragon Time Type: Full time Contract Type: Permanent