SEM Associate

2 - 7 years

3 - 5 Lacs

Posted:1 month ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Job Description: Plan, execute, and optimize digital campaigns across various channels, including Google Search & Display, Bing, Facebook, LinkedIn, and YouTube. Develop and manage ROI-driven campaigns focusing on lead generation and customer acquisition. Create compelling and engaging ad copy for digital marketing campaigns. Monitor and analyze performance marketing metrics to optimize conversion funnels. Stay updated with the latest trends and best practices in search engine marketing (SEM). Generate and present detailed SEM reports to assess campaign performance. Utilize website analytics tools such as Google Analytics and Omniture to track and measure campaign effectiveness. Manage app install campaigns to drive user acquisition and engagement. Collaborate with the SEO team to implement strategies that enhance organic search rankings. Required Skills: Minimum 2 years of hands-on experience in running digital marketing campaigns across Google Search & Display, Bing, Facebook, LinkedIn, and YouTube. Strong understanding of performance marketing, conversion funnels, and online customer acquisition. Proven experience in running ROI-driven campaigns for lead generation. Basic copywriting skills are essential. Up-to-date with the latest trends and best practices in search engine marketing Experience with website analytics tools (Google Analytics, Omniture) Strong analytical skills and experience generating SEM reports Experience in running App Install Campaigns is a plus Knowledge & Experience in SEO is a plus

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Bengaluru Karnataka

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