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SEM Analyst ( AUS )

1 - 4 years

2 - 5 Lacs

Posted:2 days ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Must have skills required:


Key Responsibilities:

  • Campaign Management: Develop, implement, and oversee pay-per-click (PPC) campaigns across platforms such as Google Ads, Meta Ads, and Bing Ads, ensuring alignment with client objectives and maximizing return on investment (ROI).
  • Error-Free Execution: Demonstrate meticulous attention to detail, ensuring all campaigns are executed flawlessly and meet the highest standards of precision.
  • Keyword Research: Conduct comprehensive keyword research to identify high-performing keywords, optimizing campaign targeting and effectiveness.
  • Ad Copy Creation: Craft compelling ad copy and design engaging creatives tailored to diverse audiences and industries, enhancing click-through rates and conversions.
  • Performance Analysis: Monitor and analyze campaign performance metrics, including click-through rates (CTR), conversion rates, and cost per acquisition (CPA), providing actionable insights for continuous improvement.
  • Budget Management: Manage and allocate campaign budgets effectively, ensuring optimal spend across various channels while adhering to financial constraints.
  • AI & Automation Integration: Leverage AI tools and automation techniques to streamline campaign processes, enhance efficiency, and improve overall campaign performance.
  • Collaboration: Work closely with cross-functional teams, including designers and developers, to ensure consistency between ads and landing pages, optimizing the user experience.
  • Client Communication: Maintain clear and proactive communication with clients, providing regular updates on campaign performance and strategic recommendations.
  • Industry Awareness: Stay abreast of the latest trends and best practices in SEM and digital marketing, applying this knowledge to keep Mavlers at the forefront of the industry.

Requirements - What We Expect from You:

  • Experience: 3 to 5 years in SEM and performance marketing.
  • Platform Proficiency: Hands-on experience with Google Ads, Meta Ads, and Bing Ads.
  • Global Campaign Management: Proven track record of managing campaigns for clients in the USA and Canada.
  • Industry Versatility: Ability to adapt strategies for various industries, including eCommerce, B2B, and B2C.
  • AI & Automation: Familiarity with AI and automation tools to enhance efficiency and campaign outcomes.
  • Precision & Accuracy: Commitment to error-free execution and meticulous attention to detail.
  • Agency Background: Preferably, experience working in digital marketing agencies, brand & creative agencies, or marketing agencies, with a deep understanding of agency dynamics.

Why Join Us?

  • Remote Flexibility: Embrace the freedom of working remotely, allowing you to create a work environment that suits your lifestyle.
  • Collaborative Culture: Be part of a team that values collaboration and innovation. Our culture emphasizes work-life balance, ensuring you thrive both professionally and personally.
  • Diverse Clientele: Gain exposure to a wide array of industries and markets, enhancing your professional growth and expertise.

If you're passionate about driving growth, solving performance problems, and crafting data-backed strategies wed love to meet you.

Note:

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