Search Engine Optimization Team Lead

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About the Company

Basis Vectors specializes in private equity investments and strategic rollups in SaaS and tech sectors. Transform businesses with proven operating models.

About the Role

We are hiring a highly skilled, strategic, and hands-on SEO Manager to lead organic growth for our portfolio of B2B SaaS clients in the U.S. This is a hands-on, individual contributor (IC) role, ideal for someone who thrives on building end-to-end SEO programs, aligning strategy with marketing funnel stages, and taking full ownership of all SEO initiatives. You will be directly responsible for end-to-end SEO ownership of technical audits, keyword mapping across the SaaS buyer journey, content briefing, link-building strategy, reporting, and stakeholder communication.

Responsibilities

• SEO Strategy & Planning

• Develop and own SEO roadmaps tailored to mid-market and enterprise SaaS clients.
• Prioritize on-page & technical SEO along with backlinking initiatives based on site audits and business goals.
• Define and track KPIs such as organic traffic, rankings, and content engagement and more.
• Align efforts with client KPIs; organic traffic, lead generation, etc.

• Keyword Strategy & Buyer Journey Mapping

• Perform deep-dive keyword research aligned with B2B SaaS buyer journeys (Target ? Awareness ? Consideration ? Decision).
• Identify opportunity gaps, cluster keywords by intent, and map them to content types and funnel stages.
• Collaborate with content writers by preparing detailed content briefs, including metadata, H1/H2s, CTAs, and internal linking plans.
• Own the keyword-to-content mapping matrix and keep it updated.

• Content Strategy & Briefing

• Collaborate with content writers by producing detailed SEO content briefs including:
• Primary & secondary keywords
• Metadata (titles, descriptions)
• H1-H2 hierarchy
• Internal links and CTA placements
• Search intent notes for writers
• Create briefs for comparison pages, solution pages, industry pages, white papers, ebooks, case studies, thought-leadership blogs, etc.

• Technical SEO

• Conduct full-site technical audits and collaborate with developers to implement fixes.
• Optimize crawlability, indexation, Core Web Vitals, and mobile experience.
• Implement schema markup (FAQ, Software Application, Product, etc.) and improve internal linking architecture.

• Off-Page SEO (Link Building)

• Design and execute white-hat backlink strategies through digital PR, guest posting, SaaS influencer outreach, and competitive link gap analysis.
• Audit backlink profiles and disavow toxic domains when necessary.
• Build authority using scalable and relationship-driven outreach.

• Analytics & Reporting

• Build SEO dashboards in GA4, GSC, and Looker Studio for transparent reporting.
• Monitor keyword rankings, traffic trends, and conversion paths.
• Translate SEO performance into stakeholder-friendly insights and action plans.

Required Skills

• 6-8 years of hands-on SEO experience, specifically for the U.S.-based B2B SaaS companies.
• Deep knowledge of SaaS user personas (CTOs, Heads of Support, PMs) and long-cycle buyer journeys.
• Strong experience with SEO tools: Semrush, Ahrefs, Screaming Frog, Google Search Console, GA4, Looker Studio.
• Strong understanding of technical SEO: page speed, crawl budget, structured data, mobile-first indexing, and CWV.
• Exceptional communication skills.
• Able to break down SEO concepts for non-technical stakeholders.
• Experience in multi-client or agency environments is a must.
• Experience with SaaS platforms and SEO implications.
• Exposure to marketing automation and CRM workflows.

Preferred Skills

• Experience in multi-client or agency environments is a must.
• Experience with SaaS platforms and SEO implications.
• Exposure to marketing automation and CRM workflows.

Pay range and compensation package

Not specified.

Equal Opportunity Statement

We are committed to diversity and inclusivity in our hiring practices.