Search Engine Optimization Analyst

• 4-6 Years Strong knowledge related to SEO principles and search engine ranking factors
• Solid understanding of HTML, CSS, JavaScript, and website architecture
• Experience writing technical requirements and specifications
• Proficiency with Google Search Console, Google Analytics, SEO auditing software (e.g., Screaming Frog, OnCrawl, SEMrush), website speed testing tools (e.g., PageSpeed Insights), and schema markup generators

The Technical SEO Specialist will be responsible for optimizing websites to ensure they meet the technical requirements of search engines like Google. Their primary focus is on improving the website’s structure, performance, and accessibility to enhance search engine rankings. This includes tasks such as optimizing website code, improving page load times, addressing crawling/rendering/indexing errors, and implementing structured data markup

Essential tools for Technical SEO Specialists include Google Search Console, Google Analytics, SEO auditing software (e.g., Screaming Frog, SEMrush), website speed testing tools (e.g., PageSpeed Insights), and schema markup generators. These tools help diagnose issues, monitor performance, and make data-driven decisions.

Responsibilities:

• Site Speed
• Crawlability/Indexation
• Mobile Friendliness
• Server Errors
• Broken Links/Redirections
• Sitemaps
• txt Rules
• Structured Data