Search & Discovery Strategist (Us shift)

Role:- Search & Discovery Strategist (SEO Everywhere)

Location:- Remote India-based, working directly with US clients

Shift Time:- 5 PM to 2 AM IST (USA Shift)

About the Role

understanding how people find and trust information across the web; not just on Google, but in TikTok feeds, Reddit threads, AI-powered search overviews,

You’ll partner with the client's team to expand visibility of their content hub. The client will own the content writing; your job is to guide where and how that content gets discovered.

This is both a strategic and execution role

Required Skills & Expertise

• 7+ years of experience in

  SEO or digital visibility roles

  , with at least

  2 years in cross-platform strategy (Reddit, TikTok, or similar).

• Proven success scaling traffic and discovery across both Google SEO and social search platforms.
• Technical SEO expertise: site audits, schema, Core Web Vitals, crawl optimization.

• Strong understanding of AI-powered discovery (Google AI Overviews, Bing Copilot, zero-click searches).

• Comfort with keyword research tools (SEMRush, SE Ranking, Ahrefs, etc.) and social listening/Reddit scraping.
• Analytical mindset with experience in GA4, GSC, and dashboarding tools.
• Excellent communication skills to act as a client-facing strategist.

Ideal Candidate Traits

• Thinks beyond “rankings” obsessed with how users discover and evaluate information.
• Bridges execution with strategic foresight.
• Hands-on optimizer who can also explain “why” to a client.
• Comfortable navigating ambiguity as platforms evolve.

Key Responsibilities

• Search Everywhere Optimization (SEO + Beyond)

Lead discovery strategies across Core Website, TikTok, Reddit, and other platforms where audiences search.

Connect traditional SEO with emerging layers like AI Overviews, zero-click answers, structured data, and People Also Ask.

• Technical & Content SEO

Audit, optimize, and improve site health, Core Web Vitals, indexing, schema, and internal linking.

Identify keyword opportunities aligned to product launches and content strategy.

• Cross-Platform Visibility

Develop playbooks for optimizing discoverability on TikTok and Reddit (hashtags, discussions, creator collaborations, content

structuring).

Monitor and adapt to search engine and platform algorithm changes.

• Analytics & Reporting

Define KPIs beyond just rankings; tracking mentions, engagement, site visits, conversions.

Build performance dashboards and deliver insights to client stakeholders.

• Consulting & Enablement

Work directly with the US client as a strategic partner.

Educate internal writers/marketers on keyword usage, topic clustering, and AEO best practices.

What Success Looks Like

• Significant lift in traffic and mentions for the client’s content hub.
• Clear visibility playbooks for Reddit and TikTok.
• Technical SEO improvements that support long-term discoverability.
• The client’s content team feels guided, not micromanaged; your expertise shapes their writing.