Job
Description
As a Salesforce Marketing Cloud (SFMC) Solution Consultant, your role is to be a unique hybrid of business and technical consultant, focusing on operating as a digital tech lead specifically for the Salesforce Marketing Cloud. You will be responsible for owning solutions for multiple clients, ensuring successful onboarding and providing overall technological direction. You will act as a liaison between account management and operations teams to design and deliver high-quality, scalable technical solutions. Your ability to showcase thought leadership, technical prowess, and manage cross-functional teams from project inception to completion will be crucial for success. **Key Responsibilities:** - Demonstrate technical expertise in scoping and driving the creation of digital solutions, email campaigns, email reporting, and data integration. - Gather business, marketing, and technical requirements to craft comprehensive and scalable solutions. - Architect data feeds, platform configuration, and components required to run complex automated interactions/campaigns. - Create standards and solutions to accelerate implementations and improve quality using technology. - Proactively identify and resolve problems, including client data feed issues. - Stay updated on industry technology innovations, new business practices, and third-party technology solutions. - Act as a consultant and technical expert on Salesforce Marketing Cloud to address client needs. - Contribute to team efforts by accomplishing related results as needed and maintaining quality assurance. - Ensure alignment of business requirements with RRD Marketing Solutions standards, policies, and industry best practices. - Collaborate on functional and technical design specifications while providing subject matter expertise to the project team and developers. - Conduct technical process reviews, design sessions, and other architecture meetings. - Document current state technical processes and run gap analysis between current and desired future states. - Design, develop, and document solutions to meet technical requirements, including the subscriber model and data flow between SFMC and other systems. - Support the development team in executing technical design and customizing the platform. **Qualifications Required:** - Bachelor's degree in a discipline related to functional work or role with 8-10 years of relevant work experience. - Minimum 2 years of experience on Salesforce Marketing Cloud or other SFMC platforms. - Experience in a technical leadership role designing, building, and executing complex automated email campaigns in Salesforce Marketing Cloud. - SFMC Email Specialist/Consultant/Developer Certifications strongly preferred. - Experience in leading SFMC implementations and integrations. - Excellent communication skills to interact with clients and sponsors. - Extensive experience with primary elements of Marketing Cloud: Email Studio, Content Builder, Journey Builder, Analytics Builder, Personalization Builder, and Audience Builder. - Deep understanding of data, data extensions, data relationships, and ability to translate customer requirements to the use of data throughout their marketing automation ecosystem. - Knowledge of API integration with CRM platforms and web properties. - Development experience using HTML/CSS, MJML, Amp-script, Java, JavaScript, jQuery, SQL. - Hands-on experience with email and landing page development, including templates, modular and responsive design. This is a hands-on role that requires significant technical experience and abilities with Salesforce Marketing Cloud and related cloud technologies. Your excellent interpersonal skills will be essential in conceptualizing and communicating highly detailed technical concepts to both technical and non-technical audiences.,
