Salesforce Data Cloud Specialist

3 - 7 years

8 - 15 Lacs

Posted:1 week ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

About the Role:

Salesforce Data Cloud Specialist

3+ years of experience

Key Responsibilities:

Salesforce Data Cloud Management

  • Configure, maintain, and optimize

    Salesforce Data Cloud

    components such as Data Streams, Data Model Objects (DMOs), Calculated Insights, and Identity Resolution.
  • Build and manage

    data ingestion pipelines

    from multiple sources including

    AWS Redshift

    , Salesforce Marketing Cloud, and internal operational systems.
  • Maintain data accuracy, schema integrity, and ingestion health through regular validation and monitoring.

Data Integration & Activation

  • Integrate Data Cloud with

    Salesforce Marketing Cloud

    and

    Sales Cloud

    for real-time segmentation and activation.
  • Design and optimize data pipelines and ETL/ELT processes between Redshift and Salesforce ecosystems.
  • Enable data synchronization for audience targeting, personalized campaigns, and performance tracking.

Customer 360 & Segmentation

  • Develop a unified customer view by leveraging identity resolution and behavioral data models.
  • Define and build customer segments based on demographic, transactional, and engagement data.
  • Collaborate with marketing and analytics teams to drive data-backed campaign strategies.

Governance, Security & Compliance

  • Ensure that all data management and processing activities comply with

    ISO 27001 controls

    ,

    GDPR

    , and

    organizational data security policies

    .
  • Support implementation of

    data classification

    ,

    consent management

    , and

    audit readiness

    processes.
  • Collaborate with the Information Security and Data Governance teams to maintain documentation, data lineage, and risk registers related to customer data handling.

Reporting & Optimization

  • Partner with analytics and BI teams to create insights and dashboards from unified datasets.
  • Contribute to ongoing process improvements to enhance data accuracy, activation speed, and governance alignment.

Required Qualifications:

  • Bachelor’s degree in Computer Science, Information Systems, Data Engineering, or related field.
  • 3+ years of experience

    with Salesforce platforms (Data Cloud, Marketing Cloud, Sales/Service Cloud).
  • Proficiency in

    Salesforce Data Cloud architecture

    (Data Streams, DMOs, Calculated Insights, Segments).
  • Working knowledge of

    Salesforce Marketing Cloud

    (Data Extensions, Contact Builder, Journey Builder).
  • Strong SQL and data transformation skills.
  • Understanding of

    data governance frameworks

    ,

    security best practices

    , and compliance requirements under ISO 27001.

Preferred Skills:

  • Salesforce certifications:
    • Salesforce Certified Data Cloud Consultant

      (preferred)
    • Salesforce Marketing Cloud Email Specialist/Consultant

    • Salesforce Administrator or Platform App Builder

  • Experience with data visualization tools (Tableau, Power BI) or middleware (MuleSoft, AWS Glue, Snowflake).
  • Hands-on experience with

    AWS Redshift

    — data modeling, query optimization, and ETL/ELT integrations.
  • Strong stakeholder management, documentation, and cross-team communication skills.

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