Sales Officer

Job Profile: Sales Officer

Position: Sales Officer

Department: Sales & Marketing

Product Range: FMCG Products & Commodity Products

Location / Area: Eastern Zone – West Bengal, Bihar, Odisha, Jharkhand, Assam & North-East States (District-wise roles in West Bengal)

Job Profile:

The Sales Officer is responsible for driving sales growth within the assigned territory, ensuring expansion of market reach, and maintaining a proper Cost-to-Sales (C to S) ratio from the beginning. This role involves distributor management, retail development, and execution of sales strategies to achieve company targets.

Job Responsibilities:

1. Sales Growth & Target Achievement

- Achieve monthly, quarterly, and annual sales targets.

- Maintain a healthy C to S ratio.

- Plan and execute strategies to increase product penetration.

2. Market Expansion & Territory Development

- Identify new markets, onboard distributors, and expand retail coverage.

- Ensure complete route coverage in the assigned territory.

3. Distributor & Channel Management

- Handle distributors and ensure their sales performance and financial discipline.

- Monitor stock levels, collections, returns, and claims.

4. Retailer Development & Market Execution

- Conduct regular market visits for visibility, display, and merchandising.

- Build strong relationships with retailers and wholesalers.

- Implement promotional and trade schemes effectively.

5. Reporting & Documentation

- Submit daily sales reports, competitor activity reports, and market insights.

- Maintain accurate sales, collection, and territory performance data.

6. Collections & Payment Handling

- Ensure timely collection of payments.

- Maintain credit discipline and reduce outstanding dues.

7. Team Coordination & Compliance

- Coordinate with internal departments for smooth operations.

- Follow company reporting and compliance norms strictly.

8. Customer Relationship Management

- Address customer queries and complaints promptly.

- Build strong relationships with key partners in the market.

Job Type: Full-time

Pay: ₹15,000.00 - ₹50,000.00 per month

Work Location: In person