Sales Officer - Agri Business

A sales officer for an agribusinesssells agricultural products like fertilizers, pesticides, and seeds by building relationships with farmers, retailers, and distributors. Key responsibilities include achieving sales targets, promoting products, managing a sales territory, providing customer support, and handling administrative tasks like reporting and payments. The role requires strong communication, negotiation, and relationship-building skills, as well as knowledge of agricultural products and markets.

Key responsibilities

• Sales and promotion:

  Promote and sell agricultural products to farmers, retailers, and distributors.

• Territory management:

  Identify and develop new business opportunities, manage a sales territory, and ensure product stock availability.

• Customer relationships:

  Build and maintain strong relationships with customers, dealers, and retailers through regular visits and communication.

• Product education:

  Educate customers on product features, benefits, and proper usage.

• Customer support:

  Respond to customer inquiries, address concerns or complaints, and resolve issues like product complaints or delivery problems.

• Sales planning:

  Plan and execute sales strategies and campaigns to achieve sales targets.

• Reporting and administration:

  Maintain accurate sales records, submit regular reports, and coordinate with internal departments for support.

Key skills and qualifications

• Skills:

  Strong communication, negotiation, and interpersonal skills; a customer-centric approach; and the ability to work independently and as part of a team.

• Qualifications:

  A bachelor's degree in Agriculture, Marketing, or a related field is often required.

• Knowledge:

  A good understanding of agricultural products and the local market is essential.

• Other:

  The ability to travel as needed and proficiency in sales and marketing tools may also be required.