Sales & Marketing Executive

Senior Sales Executive – Scientific/Laboratory Instruments

Location: Across India
Industry: Scientific & Laboratory Instruments
Experience: Minimum 3–5 years in B2B/Institutional Sales (Govt/Academic sectors)
Employment Type: Full-time

Job Summary

We are seeking a highly motivated and experienced Senior Sales Executive to promote and sell our range of scientific and laboratory instruments. The role involves direct engagement with research and academic laboratories, government institutions (such as ICAR, ICMR, CSIR, IITs, Universities, etc.), and authorized dealers. You will be responsible for driving sales, managing key accounts, and ensuring customer satisfaction through a consultative sales approach.

Key Responsibilities

• Visit research labs and institutions to promote our scientific instruments
• Engage with key stakeholders such as scientists, lab managers, purchase officers, and decision-makers in government organizations
• Develop new business opportunities via cold calls, field visits, and networking
• Maintain updated knowledge of product features and technical specifications
• Tailor sales strategies to match specific customer requirements and buying behavior
• Leverage GeM (Government e-Marketplace) for government procurement opportunities
• Build and maintain relationships with local dealers and agents
• Manage pricing discussions and financial negotiations with customers
• Follow up with the production team for timely order fulfilment
• Ensure timely follow-ups for payments and customer satisfaction
• Use CRM tools to update and track leads, opportunities, and sales progress
• Represent the company with professionalism and integrity at all customer interactions

Key Success Traits / Competencies

• Results-driven with a strong sales orientation and target achievement mindset
• Excellent communication and interpersonal skills in English (written and spoken)
• Strong understanding of the government procurement process and institutional buying cycle
• Resilience and adaptability — handles rejection and obstacles with a solution-oriented approach
• Ability to build trust and rapport with academic and research professionals
• Willingness and ability to travel extensively across India as required
• Self-motivated with the ability to work independently and as part of a team.

Preferred Qualifications

• Bachelor's or Master’s degree in Science, Engineering, Biotechnology, or related fields
• Prior experience in selling laboratory instruments or scientific equipment
• Working knowledge of GeM portal and experience with institutional sales in government sector
• Familiarity with CRM tools and sales reporting.

What We Offer

• Healthy per unit sales bonus
• Competitive salary and performance-based incentives
• Depending on skillset, Rs 30,000 – 45,000 per month
• Accidental, Medical and Life insurance
• Paid leaves as per government rules

Job Type: Full-time

Pay: ₹30,000.00 - ₹45,000.00 per month

Benefits:

• Health insurance
• Internet reimbursement
• Life insurance
• Paid sick time

Experience:

• Marketing: 2 years (Required)

Language:

• English (Required)

Willingness to travel:

• 50% (Required)

Work Location: In person