Job
Description
The Sales Manager is responsible for driving revenue growth for the hotel/resort by identifying, soliciting, negotiating, and closing new business opportunities from various market segments (weddings, social, corporate, MICE, leisure groups, FIT, etc.). This role requires a proactive and results-oriented individual with excellent communication, negotiation, and relationship-building skills. The Sales Manager will work to achieve and exceed sales targets, contribute to the overall sales strategy, and maintain strong client relationships to ensure repeat business. Key Responsibilities: Sales & Business Development: Identify and research potential new clients and market segments that align with the hotel/resort's target audience and business goals. Conduct proactive sales calls, site inspections, presentations, and sales trips to generate leads and secure new business. Develop and implement strategic sales plans to achieve and exceed individual and team sales targets. Negotiate rates, terms, and conditions with clients to maximize revenue and profitability. Prepare and present compelling proposals, contracts, and presentations to potential clients. Actively participate in industry trade shows, exhibitions, and networking events to promote the hotel/resort and generate leads. Monitor market trends, competitor activities, and economic conditions to identify opportunities and threats. Maintain a strong understanding of the hotel/resort's facilities, services, pricing, and unique selling propositions. Client Relationship Management: Build and maintain strong, long-lasting relationships with existing and potential clients. Serve as the primary point of contact for assigned accounts, addressing client inquiries, concerns, and requests promptly and professionally. Conduct regular follow-ups with clients to ensure satisfaction and identify opportunities for future business. Collaborate with other departments (e.g., Operations, F&B, Reservations) to ensure seamless execution of client events and stays. Reporting & Administration: Maintain accurate and up-to-date client databases and sales records in the CRM system (e.g., Opera S&C, Salesforce). Prepare and submit regular sales reports, forecasts, and activity plans to the Director of Sales & Marketing. Analyze sales data to identify trends, evaluate performance, and make data-driven decisions. Manage individual sales budget and expenses effectively. Adhere to all hotel policies, procedures, and brand standards. Team Collaboration & Leadership: Collaborate effectively with the sales team and other departments to achieve collective goals. Share market intelligence and best practices with the sales team. May assist in mentoring junior sales team members. Qualifications: Education: Bachelor's degree in Hospitality Management, Business Administration, Marketing, or a related field. Experience: Minimum of 5-7 years of progressive sales experience, preferably in the hotel/resort industry. Proven track record of consistently meeting or exceeding sales targets. Experience in selling to various market segments (social, corporate, MICE, leisure groups, etc.) is highly desirable. Skills: Exceptional sales and negotiation skills. Strong presentation and public speaking abilities. Excellent written and verbal communication skills. Proficiency in CRM software (e.g., IDS, Opera S&C, Salesforce) and Microsoft Office Suite (Word, Excel, PowerPoint). Ability to work independently and as part of a team. Strong organizational and time management skills with the ability to manage multiple priorities. Goal-oriented, self-motivated, and results-driven. Strong analytical and problem-solving skills. Ability to build rapport and establish trust with clients. Flexibility to travel as required. Personal Attributes: Professional demeanor and appearance. Positive attitude and strong work ethic. Customer-focused with a passion for delivering exceptional service. Resilient and able to handle pressure. Working Conditions: Primarily office-based, with significant time spent on sales calls, client meetings, and site inspections. May require travel, including overnight stays, for sales trips, trade shows, and client visits. Occasional evening and weekend work may be required to attend events or meet client needs.
