Sales Executive - Retail

Job Description

CUMI is transforming its current distribution and sales systems and processes to reach to retailers , influencers, users in a planned manner as to develop salience and affinity for CUMI. This role requires the position to lead this effort in building a distribution channel of Super stockist and Retail distributors to service these retailers supported by a sales team while leveraging the market activation team. About the Company Carborundum Universal Limited (CUMI), a part of the Murugappa Group, is a leading Materials Sciences Engineering solutions provider with a revenue of Rs. 2,631 crores. CUMI has over 5,000 employees worldwide and a wide geographical presence spanning five continents and exports products to over 43 countries. Key Responsibilities: 1. Retail coverage of the established network through the method of journey plan and place the stocks on the visible shelf space. 2. Increase our product reach, increase number of counters, develop new customers, and identify Distributors for ASM. 3. Generate secondary sales Techno commercial discussion at Sub-dealers, traders, and end users 4. Build our Channel by secondary orders- new product placement new customer share shift to achieve area targets. 5. Handle the channel network such that CUMI`s products are always available at consumption points, to ensure that we dont lose any sales due to stock outs. 6. Record sales as per systems and software. 7. Coordination with Activation team to build market. 8. Identifying key retailers and building relations. 9. Data analysis and self-evaluation 10. Range selling of all products to be sold 11. Merchandising of product at retail 12. Retail distributor management. Order taking, ensuring market deliveries of orders booked, self working of RD. 13. Expand business and retail coverage year on year 14. Expand products range sold by RD to retail 15. Outstanding management 16. Ensure rates and price list is followed 17. Management of wholesale in his area. Ensuring price list is followed. 18. Scheme management equitable distribution of offers and trade schemes 19. Distributor appointment in identified areas 20. Identification of key dealers A & B and ensuring their regular coverage and sell in as per potential Position Candidate Desirables : Key Skills: a. Functional: Selling skills, data management, business understanding, ability to understand key business processes and their relevance to operational success b. Behavioural: Affiliative skills, ability to build bonds with all key stakeholders, Integrity and confidentiality. Education: Graduate / Post Grad Diploma/MBA Experience: 3 -4 years in FMCD/FMIG/Building materials