Key Responsibilities : 1. Retail coverage of the established network through the method of journey plan and place the stocks on the visible shelf space. 2. Increase our product reach, increase number of counters, develop new customers, and identify Distributors for ASM. 3. Generate secondary sales Techno commercial discussion at Sub-dealers, traders, and end users 4. Build our Channel by secondary orders- new product placement – new customer share shift to achieve area targets. 5. Handle the channel network such that CUMI`s products are always available at consumption points, to ensure that we don’t lose any sales due to stock outs. 6. Coordination with Activation team to build market. 7. Identifying key retailers and building relations. 8. Retail distributor management. Order taking, ensuring market deliveries of orders booked, self- working of RD. Ensuring stocks levels and credit limits maintained as per norms. 9. Identification of key dealers A & B and ensuring their regular coverage and sell in as per potential Key Interactions : Market activation Team, ASM, RSMs, Retailers, dealers and distributors. Candidate Desirables: Key Skills : a. Functional: Selling skills, data management, business understanding, ability to understand key business processes and their relevance to operational success b. Behavioural: Affiliative skills, ability to build bonds with all key stakeholders, Integrity and confidentiality.