Sales Executive - Hardware

Skills:

Hardware, B2B, Business Development, B2B Sales, Negotiation, Lead Generation,

Job Overview

The Sales Executive will be responsible for driving the growth of the retail business within the assigned territory by building and managing a strong contractor/carpenter network and engaging key influencers. The role involves achieving defined commercial targets and ensuring the effective execution of market strategies and stakeholder engagement initiatives.

Key Responsibilities

• Achieve monthly, quarterly, and yearly sales targets for the assigned territory.
• Develop and implement dealer-level plans to meet business objectives and proactively drive target achievement.
• Expand the contractor network by onboarding new contractors and increasing engagement levels.
• Address and resolve contractor queries promptly to maintain strong and productive relationships.
• Coordinate with internal teams to ensure timely availability of products, services, and promotional materials for contractors.
• Conduct Mini Carpenter Meets (MCMs) to support secondary sales initiatives.
• Build and maintain strong client relationships to support long-term business growth.
• Provide senior management with detailed sales reports and market analysis, along with strategic recommendations for growth.
• Manage the complete sales cycle-from prospecting to successful closure.
• Prepare and submit regular performance reports and client interaction updates.
• Utilize CRM tools and Microsoft Excel for data management, tracking, and analysis.
  

Candidate Requirements

• Minimum Graduate.
• At least 1 year of experience in the plywood, hardware, laminate, or adhesive industry.
• Strong understanding of the local market and established contractor/carpenter network.
• Proficiency in the regional language.
• Willingness to travel and work across different locations within the state.
• Experience in dealer network management and contractor/carpenter influencer programs is an added advantage.
• Proven ability to achieve sales targets and manage commercial objectives.
• Excellent analytical, communication, and interpersonal skills.
• Proficiency in CRM software and Microsoft Excel.
  

Candidate Background Requirements

The ideal candidate should have solid retail channel and trade sales experience (1-2 years), preferably in hardware, plywood, or laminate industries.

We Are Specifically Looking For Candidates Who Have

• Strong connections within the retail and distributor/trade channels.
• Experience in lead generation through contractors, carpenters, and retail counters.
• A deep understanding of local market dynamics and dealer/distributor management.