Sales Engineer

Job Description

Role & responsibilities : We are looking for a result-oriented and technically proficient Sales Engineer to promote and sell a wide range of industrial and heavy equipment solutions including induction furnaces, industrial machinery, and allied engineering systems. The ideal candidate will be responsible for understanding client requirements, offering technically viable solutions, and ensuring end-to-end sales execution in capital goods and process industries. Key Responsibilities Identify business opportunities by connecting with key decision-makers in foundries, steel plants, forging units, and heavy industries to assess their equipment needs. Promote products such as induction furnaces, power supplies, melting and heating systems, refractory linings, and process automation equipment. Prepare and deliver customized technical presentations and commercial proposals aligned with customer requirements and project goals. Analyze customer technical specifications, project drawings, and process details to offer optimized solutions that maximize productivity and cost-effectiveness. Coordinate with internal engineering and production teams for solution design, pricing, and order execution. Conduct regular follow-ups with prospects and existing clients to drive lead conversions and ensure customer satisfaction. Participate in technical discussions, negotiation meetings, and proposal clarifications to support deal closures. Maintain an updated customer database, visit logs, and sales pipeline using CRM tools or internal reporting formats. Keep abreast of industry trends, competitor offerings, and market dynamics to contribute to strategic sales planning. Attend trade shows, exhibitions, and customer workshops to promote the companys technical capabilities and strengthen brand presence. Provide pre-sales and post-sales support, including product demonstrations and technical training. Technical Expertise: Good understanding of induction furnace technology, power electronics, foundry equipment, refractory materials, and automation systems. Sales Capability: Strong B2B communication, negotiation, and project coordination skills. Mobility: Willingness to travel across regions for client meetings, site visits, and project discussions.