Sales and Marketing Specialist

Key Responsibilities:

• Conduct thorough market research to identify potential international markets and evaluate market trends, competitors, and customer needs.
• Analyze data to develop insights into consumer behavior, preferences, and purchasing patterns in target markets.
• Develop comprehensive international marketing strategies aligned with the organizations goals and objectives.
• Create marketing plans and budgets for specific regions/countries, outlining tactics to achieve market penetration and sales growth.
• Develop and adapt marketing materials and messaging to resonate with diverse international audiences.
• Position our products/services effectively in each market, considering cultural, economic, and regulatory factors.
• Oversee digital marketing campaigns across various platforms (social media, search engines, email marketing, etc.) to drive brand awareness and lead generation internationally.
• Monitor campaign performance, optimize strategies based on data insights, and report on key metrics.
• Identify and establish partnerships with key stakeholders, distributors, influencers, and industry leaders in target markets.
• Co-ordinate and monitor logistics and shipment activities to ensure timely delivery of products to international customers.
• Develop business relations with clients, rigorous follow-up for order and after sales feedback, payment recovery.
• Collaborate with sales teams to support distributor relationships and ensure effective market entry strategies.
• Work closely with product development, and other departments to align marketing strategies with product launches, promotions, and sales initiatives.
• Calling and visiting customers, including domestic and international travel.
• Attending exhibitions.
• Coordinating with laboratories to ensure customer samples match our products.
• Providing samples to customers.
• Also, coordinating with the various departments to ensure timely delivery of consignments.
• Coordinating with management for guidance, support, and promotion, including launching products in new markets to foster growth.
• Providing market insights and feedback to enhance product/service offerings and competitive positioning

Qualifications

• Proven working experience in sales and marketing, particularly within the same industry (Indian and International geography)
• Strong analytical skills and data-driven thinking
• BS/MS degree in marketing or a related field