sales and marketing head

Job Title

Sales & Marketing Head – Textile/Apparel Retail

Job Purpose

To drive revenue growth, enhance market presence, and strengthen brand positioning by leading sales and marketing strategies across retail, wholesale, and digital platforms in the textile/apparel segment.

Key Responsibilities

• Sales Strategy & Execution
• Develop and implement sales strategies to achieve monthly/annual revenue and profitability targets.
• Expand retail footprint, monitor store-wise performance, and optimize product mix for maximum ROI.
• Build and maintain strong B2B (distributors, wholesalers) and B2C (retail customers) networks.
• Marketing & Branding
• Drive integrated marketing campaigns across digital, ATL, and BTL channels to enhance brand visibility.
• Plan seasonal promotions, festival campaigns, and new product launches.
• Ensure visual merchandising and in-store branding aligns with brand identity.
• Market Research & Consumer Insights
• Track industry trends, competitor activities, and consumer preferences.
• Recommend product improvements and new designs based on market demand.
• Team Leadership & Development
• Lead and motivate sales & marketing teams to achieve performance targets.
• Build training modules for retail staff to improve product knowledge and customer experience.
• Digital & E-Commerce Growth
• Strengthen presence across marketplaces (Amazon, Myntra, Flipkart) and brand-owned e-commerce portals.
• Implement social media, influencer marketing, and performance marketing strategies to boost online sales.

Key Skills & Competencies

• Strong knowledge of retail textile/apparel trends, pricing strategies, and consumer behavior.
• Proven expertise in retail sales expansion, branding, and digital marketing.
• Leadership, negotiation, and relationship management skills.
• Analytical mindset with ability to convert insights into strategy.

Qualifications & Experience

• MBA/PGDM in Sales, Marketing, or Retail Management preferred.
• 10–15 years of experience in Sales & Marketing, with at least 5 years in a leadership role in Textile/Apparel Retail.
• Experience in handling large-format stores, franchise networks, and e-commerce will be an added advantage.

Job Type: Full-time

Pay: ₹14,540.29 - ₹40,000.00 per month

Benefits:

• Provident Fund

Ability to commute/relocate:

• Tiruvarur, Tamil Nadu: Reliably commute or planning to relocate before starting work (Preferred)

Education:

• Bachelor's (Preferred)

Location:

• Tiruvarur, Tamil Nadu (Preferred)

Work Location: In person

Speak with the employer
+91 7030395838