Retention Marketing - Assistant Manager

Experience

: 2.00 + years

Salary

: INR 1200000-1500000 / year (based on experience)

Shift

: (GMT+05:30) Asia/Kolkata (IST)

Opportunity Type

: Office ()

Placement Type

: Full time Permanent Position

(*Note: This is a requirement for one of Uplers client - Practo)What do you need for this opportunityMust have skills required:CRM, Retention Management, User Retention, Moengage, Clevertap, WebEngagePracto is Looking for:

Experience & Skills

• Minimum 2 years of experience in CRM operations
• Hands-on experience with tools such as CleverTap/Moengage, Adobe Analytics, and Appsflyer
• Strong analytical skills with the ability to handle large data sets and generate actionable insights
• Ability to thrive in a fast-paced and ambiguous environment
• Strong written and verbal communication skills
  

Roles & Responsibilities

• ?Marketing Communications:
• Own and manage the end-to-end marketing communications calendar
• Track delivery reports and funnel metrics, sharing insights with marketing & category teams
• Lead CRM initiatives across Email, SMS, Push Notifications, and WhatsApp to improve engagement and retention
• ?Strategic Content and Campaign Management:
• Partner with the content team by providing strategic feedback based on campaign learnings
• Design and execute data-driven, customer segmentation-based campaigns aligned to business goals
• Collaborate with cross functional teams(data/product/tech) to define cohorts, offers, and campaign briefs for creative and copy
• Manage large-scale campaign scheduling, including DLT, WhatsApp template approvals, and coordination across teams
• Performance Analysis and Optimization:
• Deliver performance analysis and insights to ensure continuous CRM optimization
• Conduct deep dives into campaign performance to maximize channel effectiveness
• Run experiments and A/B testing to drive campaign performance improvements
  
  
  

How to apply for this opportunity

• Step 1: Click On Apply! And Register or Login on our portal.
• Step 2: Complete the Screening Form & Upload updated Resume
• Step 3: Increase your chances to get shortlisted & meet the client for the Interview!
  

About Uplers:

Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant contractual onsite opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement.(Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well).So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!