Retention Marketing - Assistant Manager

What You'll Do:

Customer Retention Strategy and Execution:

Assist in developing and implementing multi-channel retention strategies for engaging customers across various touchpoints.

Help create compelling content for cold emails, follow-up emails, and drip campaigns to drive engagement.

Marketing Automation and Campaign Management:

Support the oversight and optimization of marketing automation tools like MoEngage and WebEngage.

Collaborate in designing and executing customer journeys that support long-term retention goals.

Team Collaboration:

Work closely with the retention marketing team to manage projects and campaigns.

Provide input and support to ensure team goals are met.

Performance Analysis and Optimization:

Analyze the performance of email campaigns, focusing on improving key metrics such as open rates and click-through rates.

Assist in providing data-driven insights for continuous improvement of retention strategies.

Requirements

Who You Are:

Must-Have:

Experience:Minimum of 2 years in retention marketing, focusing on multi-channel strategy and campaign execution.

Technical Skills:Experience with marketing automation tools such as MoEngage, WebEngage, SFMC, or similar platforms.

Analytical Skills:Strong understanding of performance analysis with experience in optimizing campaigns for improved open rates, click-through rates, and customer engagement.

Communication Skills:Exceptional written and verbal communication skills, especially for crafting engaging content.

Team Collaboration:Proven ability to work collaboratively with team members to achieve performance optimization and growth.

Data Proficiency:Proficient in Google Sheets, Excel, including functions like VLOOKUP, Pivots, and SUMIFS for data management.

Should Have:

Strategic Mindset:Ability to assist in designing and implementing comprehensive retention strategies across Email, SMS, and WhatsApp.

Customer Journeys:Proficiency in creating customer lifecycle journeys to engage users at various touchpoints.

Referral Program Management:Experience in supporting referral programs to increase customer loyalty.

Problem-Solving:Ability to provide insights for continuous campaign optimization and address challenges proactively.

Nice to Have:

Industry Knowledge:Understanding of the latest trends and best practices in retention marketing.

Innovation:Ability to suggest innovative ideas to enhance marketing strategies based on previous experiences.

Cross-Channel Coordination:Experience in collaborating with other marketing teams.

Adaptability:Ability to thrive in fast-paced environments with shifting priorities.

If you're a strategic thinker with a passion for retention marketing and teamwork, we encourage you to apply and help enhance our customer engagement and loyalty efforts.