Job
Description
As a Research Executive at our India HQ, you will be responsible for leading primary research initiatives and generating actionable insights about consumer behavior to drive strategic business decisions. You will focus on understanding the needs, preferences, and behaviors of mobile consumers in India by conducting qualitative and quantitative research. Key Responsibilities: - Lead and manage primary consumer research studies, including surveys, focus groups, interviews, and ethnographic studies. - Conduct one-on-one consumer interviews, field visits, and consumer immersion sessions to gather in-depth insights. - Design, implement, and analyze qualitative and quantitative research methodologies. - Gather relevant data from consumers using various research techniques to ensure reliability, validity, and actionability. - Collaborate with cross-functional teams to provide valuable consumer insights for guiding strategies. - Analyze and interpret consumer data, providing reports and presentations with actionable insights. - Conduct secondary research to supplement primary findings, including analysis of industry reports, market trends, and competitor insights. - Continuously monitor the consumer and market landscape to identify trends, shifts, and emerging opportunities. Requirements: Qualification: - Bachelor's or Master's degree in Marketing, Business, Psychology, or a related field. Experience: - Minimum of 2-3 years of experience in consumer research, focusing on primary research (qualitative and quantitative). - Experience with a research agency or consultancy is highly preferred. - Proven track record in managing and executing consumer insights projects, especially in the mobile or tech industry. Skills: - Strong knowledge of consumer behavior and research methodologies. - Proficiency in data analysis tools and software (e.g., SPSS, Excel, Power BI, etc.). - Excellent communication skills with the ability to present complex insights clearly. - Strong project management skills to handle multiple research projects simultaneously. Language: - Fluency in English (written and spoken). Proficiency in Hindi or other regional languages is a plus. As a Research Executive at our India HQ, you will be responsible for leading primary research initiatives and generating actionable insights about consumer behavior to drive strategic business decisions. You will focus on understanding the needs, preferences, and behaviors of mobile consumers in India by conducting qualitative and quantitative research. Key Responsibilities: - Lead and manage primary consumer research studies, including surveys, focus groups, interviews, and ethnographic studies. - Conduct one-on-one consumer interviews, field visits, and consumer immersion sessions to gather in-depth insights. - Design, implement, and analyze qualitative and quantitative research methodologies. - Gather relevant data from consumers using various research techniques to ensure reliability, validity, and actionability. - Collaborate with cross-functional teams to provide valuable consumer insights for guiding strategies. - Analyze and interpret consumer data, providing reports and presentations with actionable insights. - Conduct secondary research to supplement primary findings, including analysis of industry reports, market trends, and competitor insights. - Continuously monitor the consumer and market landscape to identify trends, shifts, and emerging opportunities. Requirements: Qualification: - Bachelor's or Master's degree in Marketing, Business, Psychology, or a related field. Experience: - Minimum of 2-3 years of experience in consumer research, focusing on primary research (qualitative and quantitative). - Experience with a research agency or consultancy is highly preferred. - Proven track record in managing and executing consumer insights projects, especially in the mobile or tech industry. Skills: - Strong knowledge of consumer behavior and research methodologies. - Proficiency in data analysis tools and software (e.g., SPSS, Excel, Power BI, etc.). - Excellent communication skills with the ability to present complex insights clearly. - Strong project management skills to handle multiple research projects simultaneously. Language: - Fluency in English (written and spoken). Proficiency in Hindi or other regional languages is a plus.
