Regional Trade Marketing & Excellence Manager -UP

Role Overview:

• Overseeing the complete flow of POS materials for all in-store activities
• Charge of driving distribution for all Input SKUs for the Input/activated Month and driving the sales Effectiveness
• Providing briefing materials to the Sales team and dealing with F2F briefings for Key activities with all the Internal Stakeholders
• Tracking the implementation of the guidelines for Loyalty Program
• Coordinating the GTM and RTM led Initiatives for all NPD
• Making Empanelment of Specific Stores as per Strata and measuring offtakes of the same
• Organizing Micro Marketing Activity in Specific Clusters and Implementation and Tracking of Success/Failures for any Specific Regional /Central led category Initiatives

Who Are We Looking For:

• Academic degree
• Minimum 3+ years’ experience in GT Sales/Channel Development or Trade Marketing (Handling Metro Town is a Must)
• Experience in FMCG only
• Experience in managing and coordinating the complete process flow of in-store activities, POSM management, Vendor Management, End to End Coordination of Gift Disbursement & Micro Mktg Initiatives