Regional Sales Manager - Modern Trade (South) | HQ - Bangalore

Key Responsibilities:

• Sales & Revenue Growth

• Achieve sales targets and growth objectives for modern trade in the assigned zone.
  
• Drive revenue, market share, and profitability through effective planning and execution.
  

• Account Management

• Manage and build strong relationships with key modern trade accounts (national & regional chains, supermarkets, hypermarkets, e-commerce platforms if applicable).
  
• Negotiate annual business plans (ABP), joint business plans (JBP), promotions, visibility, and activations with accounts.
  
• Ensure compliance with agreed terms, trade schemes, and commercial policies.
  

• Business Development

• Identify and develop new opportunities in modern trade for increasing numeric & weighted distribution.
  
• Ensure new product launches are effectively implemented across modern trade partners.
  

• Team Leadership

• Lead, coach, and develop the regional/key account executives & sales officers in the zone.
  
• Monitor productivity, provide direction, and ensure alignment with organizational goals.
  

• Operations & Execution

• Ensure effective merchandising, shelf-space management, planogram adherence, and in-store visibility.
  
• Drive secondary sales through close coordination with distributors/stockists aligned to modern trade.
  
• Monitor supply chain, stock availability, and minimize OOS (Out of Stock) situations.
  

• Analysis & Reporting

• Track sales performance, competitor activities, category trends, and consumer behavior in modern trade.
  
• Provide regular MIS reports and actionable insights to senior management.
  

Key Skills & Competencies:

• Strong knowledge of modern trade operations and dynamics in FMCG food industry.
  
• Proven negotiation and relationship management skills with key retailers.
  
• Business acumen with ability to analyze sales data, market trends, and competition.
  
• Leadership skills with experience in handling multi-location teams.
  
• Excellent communication, presentation, and interpersonal skills.
  
• Ability to work in a fast-paced, competitive environment.
  

Qualifications & Experience:

• MBA / PGDM preferred (Sales & Marketing specialization).
  
• 1015 years of overall sales experience with at least 45 years in modern trade handling at zonal/regional level in FMCG (Food/Beverages preferred).
  
• Strong track record of achieving sales targets and managing large-scale key accounts.
  

nterested Candidates can share CVs to below mail ID:

E-Mail - recruitment@cornitos.in