Regional Marketing Manager

Key Responsibilities

Business Planning

• Understand business objectives for the Region and develop a Marketing plan for the Region along with Channel partners
• Develop local marketing programs to solve for problems specific to the region: evaluate new channels for communication to effectively and efficiently communicate to the consumer on our offering
• Develop and propose marketing budget for the Region; monitor adherence to the approved plan and budget
• Develop the annual marketing calendar for the Region including event tie-ups, channel promotions and other visibility initiatives the organization needs to undertake
• Scan the business environment on a continuous basis to identify, analyze and capture market trends and share the same with Head of Marketing and Regional Sales teams

Marketing Operations

• Understand branding guidelines and ensure accurate reflection of brand identify in all marketing initiatives undertaken in the Region
• Drive execution of the BTL marketing activities by Channel partner teams including event tie-ups, dealer and retailer promotions and other visibility initiatives
• Work with agencies to deliver and execute marketing campaigns - Brief agencies to deliver campaign concepts and media plans, review agency proposals, manage campaign budget, evaluate campaign results, and collate post-campaign reports.
• Coordinate with local vendors to customize brand creatives to local requirements while ensuring alignment to Corporate guidelines
• Identify local partners / affiliates and methods for lead generation
• Identify events or forums with opportunities for participation by NMIMS and ensure participation through channel partners in association with the Regional Sales teams
• Build and effectively manage relationships with local media partners
• Work closely with Regional Sales teams to plan and execute new product launches including development of collateral for partners and launch events, radio and print promotion etc.

Operational Excellence:

• Ensure maintenance and updation of detailed documentation and MIS reports on all media related activities
• Ensure timely preparation of all MIS reports, analyses ; reviews them and highlights variances, if any to Head-Marketing

Key InteractionsInternal StakeholdersExternal Stakeholders

• Manage team of 1-2 members
• Responsibility for the annual budgets of assigned regional market

Requirements- Skills & Competencies

• Good written and verbal communication
• Ability to multi-task and deliver against a number of priorities
• Strong ownership and customer focus
• Creativity, detail oriented and able to drive projects through to completion.
• Proven experience as BTL, Activations and events
• End-to-end program management experience
• Strong analytical and quantitative skills
• Online and Digital experience will be an added advantage

Requirements- Education & work experience

• Bachelor s degree in marketing, business administration, or related field.
• 6-8 years of experience inEvents Organization and Execution,Marketing and Business Development.
• Solid background in direct response/acquisition marketing.
• Knowledge of Internet marketing and content management systems.
• Solid understanding of sales and marketing functions (e.g., strategy, planning, forecasting