Regional Marketing Manager-Activation - For South - Bangalore

You will work closely with the AGM-Activation & LSM in driving the brands below-the-line (BTL) and local store marketing (LSM) efforts. Your key responsibilities will include: - Supporting regional operations teams to develop localized plans tailored to specific store catchments, store-level offers, and partnerships to boost sales and brand engagement. - Identifying and leveraging community touchpoints for activation, promotion, branding, and visibility in residential areas, corporate offices/parks, educational institutions, clubs, etc. - Leveraging mall marketing calendar, available opportunities, and other brand tie-ups to drive visibility and footfalls for store location marketing in mall/food court outlets. - Working alongside central marketing and respective regional teams on implementation of new city launch and new store launch playbooks/plans, covering initiatives such as PR, influencers, local media plan execution, branding, visibility, and local partnerships. - Coordinating brand participation and presence in relevant small and large format events, tracking performance through KPIs like footfall, trials, and conversion. - Analysing campaign performance, compiling MIS reports on footfalls, sales uplift, and other KPIs, conducting competitive analysis and consumer insights, and managing agencies, vendors, and internal team coordination. Qualifications and Experience: - Graduate in Management/Marketing/Communications with 3-4 years of prior experience in retail marketing/local store marketing (LSM)/activations in Retail, QSR, or Hospitality industries. Knowledge and Skills: - Strong understanding of retail/QSR marketing and consumer behavior. - Hands-on experience with events, activations, BTL, and promotions. - Strong communication skills (written and spoken), negotiation, and vendor management. - Creativity with execution discipline. - Proficiency in MS Office (Excel, Word, PowerPoint). Familiarity with digital marketing is a plus. Personality, Values, and Attitude: You should be self-driven, willing to learn/unlearn, and work in a dynamic environment. Collaborative and open to working with cross-functional teams and external agencies/vendors. This role may involve extensive intra-city and inter-city travel. This job offers a salary range of 10 to 12 LPA. Contact Details: HR - Chitra Aher Email: chitraaher35@gmail.com,