Referral Marketing Executive

Here’s a *Hospital Referral Marketing Job Description (OBG Department focus)* you can use:

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### *Job Title:* Referral Marketing Executive – OBG Department

*Department:* Marketing / Business Development

*Reporting To:* Marketing Manager / Business Development Head

*Location:* Hospital

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### *Job Summary:*

The Referral Marketing Executive (OBG) is responsible for building and maintaining strong relationships with doctors, clinics, maternity centers, and referral partners to increase patient inflow for Obstetrics & Gynecology (OBG) services. The role focuses on promoting hospital facilities, creating awareness about specialized OBG services, and ensuring consistent referral growth.

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### *Key Responsibilities:*

* *Referral Development*

* Establish and strengthen relationships with general practitioners, maternity clinics, and other healthcare providers for OBG referrals.

* Conduct regular visits to referral doctors and clinics to update them on hospital services, new consultants, and treatment facilities.

* Identify new potential referral sources and develop strategies to convert them into active partners.

* *Promotions & Awareness*

* Promote hospital’s OBG specialists, maternity packages, IVF/fertility care, and women’s health programs.

* Organize CMEs (Continuing Medical Education), health talks, and awareness camps in collaboration with doctors and clinics.

* Distribute promotional materials (brochures, service packages, etc.) to referral sources.

* *Patient Coordination*

* Ensure smooth coordination for referred patients and provide feedback to the referring doctors.

* Assist in patient engagement programs for expecting mothers, women’s wellness, and gynecology awareness.

* *Monitoring & Reporting*

* Maintain records of referral visits, doctor interactions, and patient inflow.

* Prepare weekly/monthly reports on referral trends, competitor activities, and marketing outcomes.

* Achieve referral targets set by the management.

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### *Qualifications & Skills:*

* Graduate in Marketing / Healthcare Management (MBA preferred).

* 2–5 years of experience in hospital marketing or referral development (OBG experience an advantage).

* Good understanding of Obstetrics & Gynecology services.

* Excellent communication, networking, and relationship-building skills.

* Ability to work independently and achieve targets.

* Willingness to travel extensively for referral visits.

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### *Key Performance Indicators (KPIs):*

* Growth in OBG patient referrals.

* Number of new referral doctors/clinics onboarded.

* Frequency of referral visits and engagement activities.

* Increase in OBG revenue contribution.

Job Type: Full-time

Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits:

• Provident Fund

Language:

• English (Preferred)

Work Location: In person