Radiology Marketing Executive

Job Description

Radiology Marketing Executive Position Overview The Radiology Marketing Executive is responsible for developing and implementing comprehensive marketing strategies to promote radiology services, medical imaging equipment, and related healthcare solutions. This senior-level position leads marketing initiatives while collaborating with various stakeholders to drive business growth and market presence. Core Responsibilities Strategic Marketing Leadership Develop and execute comprehensive marketing strategies aligned with organizational objectives Create and manage annual marketing budgets for radiology service lines Analyze market trends, competitor activities, and customer needs to identify growth opportunities Lead brand development and positioning for radiology services and products Establish KPIs and metrics to measure marketing effectiveness Product Marketing & Communication Direct marketing campaigns for imaging equipment, services, and technological innovations Oversee creation of marketing collateral, including brochures, presentations, and digital content Ensure consistent brand messaging across all marketing channels Develop value propositions for new products and services Manage content strategy for technical and clinical communications Market Analysis & Research Conduct market research to identify industry trends and opportunities Monitor competitor activities and market positioning Analyze customer feedback and market data to inform marketing strategies Evaluate new market opportunities and potential service line expansions Track and report on marketing ROI and performance metrics Required Qualifications 5+ years of healthcare or medical device marketing experience Demonstrated experience in radiology or medical imaging industry Skills & Competencies Strategic thinking and planning capabilities Strong leadership and team management abilities Excellent project management skills Superior written and verbal communication skills Financial acumen and budgeting expertise Data analysis and reporting capabilities Working Conditions Office environment with occasional travel (25-30%) Attendance at industry conferences and trade shows Some evening/weekend work for events or deadline-driven projects Regular interaction with clinical staff and healthcare professionals Performance Expectations Meet or exceed marketing campaign objectives Drive measurable growth in market share and revenue Maintain marketing budget within allocated resources Achieve high stakeholder satisfaction ratings Deliver innovative marketing solutions and strategies Job Type: Full-time Pay: ₹30,000.00 - ₹80,000.00 per month Benefits: Flexible schedule Leave encashment Schedule: Day shift Evening shift Morning shift Night shift Rotational shift Supplemental Pay: Commission pay Overtime pay Performance bonus Work Location: In person