Public Relations Manager

Greetings from Concept PR!

Job Title: PR Account Manager – BFSI Sector

Location: Mumbai

Company: Concept PR

Experience: 4–6 years

Sector Focus: Banking, Financial Services, Insurance (BFSI)

We are looking for a Public Relations Manager for our Mumbai branch with 4-6 years of experience in BFSI.

About Concept PR:

Company Overview: Concept PR Digital is a leading digital marketing agency based in Mumbai, specializing in creating compelling and innovative digital content for various brands and clients. We are a dynamic team passionate about delivering high-quality creative solutions that drive engagement and achieve results.

Role Overview:

We are seeking a passionate and strategic PR Account Manager to join our BFSI team in Mumbai. The ideal candidate will have a proven track record of managing PR for financial clients and a strong network within financial and business media. This is a client-facing role that demands media-savvy thinking, sharp communication, and a deep understanding of the BFSI ecosystem.

Key Responsibilities:

• Manage and grow key BFSI accounts including banks, NBFCs, insurance firms, mutual funds, fintech's, and capital markets clients.

• Plan and execute comprehensive PR strategies tailored to financial communication objectives.

• Draft and edit press releases, industry commentaries, media Q&As, and other editorial content.

• Build and maintain strong relationships with top-tier business and financial journalists.

• Proactively pitch stories, manage media interactions, and secure high-impact coverage.

• Monitor industry trends, policy changes, and competitor activity to provide strategic counsel to clients.

• Handle sensitive communications and crisis situations effectively.

• Collaborate with internal teams to deliver integrated PR campaigns.

• Mentor junior team members and contribute to knowledge sharing across the BFSI vertical.

Requirements:

• 4–6 years of experience in public relations, specifically with BFSI clients.

• Strong network of media contacts across business and financial publications.

• Excellent written and verbal communication skills with an eye for detail.

• Deep understanding of financial terminology, regulatory environment, and market developments.

• Ability to work in a fast-paced environment and manage multiple clients with poise.

• Prior experience handling IPO communications, quarterly earnings, and policy advocacy is a plus.

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