Programmatic Ad Server Developer SSP DSP

7 - 12 years

25 - 40 Lacs

Posted:4 days ago| Platform: Naukri logo

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Work Mode

Hybrid

Job Type

Full Time

Job Description

About the Role

Programmatic Ad Server Developer

core development role

Key Responsibilities

  • Design, develop, and optimize ad server modules handling bid requests, auctions, and delivery logic.
  • Work on integrating with SSP/DSP partners via OpenRTB, VAST, Prebid, or custom APIs.
  • Build scalable components for demand/supply management, impression tracking, and creative delivery.
  • Optimize latency and throughput of ad calls and auctions in real-time environments.
  • Collaborate with product managers and architects to implement new ad tech features.
  • Monitor and debug production systems, ensuring high availability and low latency.

Required Skills & Experience

  • 3+ years

    of

    hands-on development

    experience in programmatic advertising systems (DSP, SSP, Ad Exchange, Ad Server).
  • Solid understanding of

    OpenRTB

    , auction mechanics, header bidding, and programmatic deal types (PMP, PG).
  • Proficient in backend languages such as

    Golang

    ,

    Java

    ,

    Node.js

    , or

    Python

    .
  • Experience with

    low-latency systems

    ,

    message queues (Kafka, RabbitMQ)

    , and

    in-memory caching (Redis, Memcached)

    .
  • Deep understanding of

    RTB protocols

    , cookie syncing, frequency capping, and targeting mechanics.
  • Comfortable working with large-scale data and real-time logs (Click/Impression/Bid).

Nice to Have

  • Experience with

    Prebid.js / Prebid Server

    .
  • Background in building or maintaining

    ad quality filters

    , fraud detection, or pricing algorithms.
  • Exposure to

    video ad serving (VAST/VPAID/VMAP)

    or CTV platforms.

Note: This is NOT an AdOps or Campaign Management Role

do not apply

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Devicemotion Technologies logo
Devicemotion Technologies

Technology / IoT

San Francisco

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