Job
Description
About the team/Practice Area The Frost & Sullivan Customer Experience Team is an integral part of the customers journey, driving growth, and unleashing unprecedented opportunities at every step. We leverage new-age ideas to promote deliverables like growth opportunity analytics, events, and much more in a manner that is both compelling and effective. We bridge the gap between our clients, and the customer engagement team, processing all types of clients with seamless precision, and the utmost professionalism. We ensure our clients can explore various deliverables and services, custom-tailored to their specific interests in various sectors. We go the extra mile to fulfil internal requests for design creatives, content, campaigns, and more, delivering excellence in everything we do. In a nutshell, the global customer experience team plays a crucial role in acquiring clients, and driving them to harness the full potential of our wide range of deliverables, while positioning Frost & Sullivan as a Growth Pipeline Company. About the Role The Program Analyst - Demand Generation plays a vital role in supporting and executing multi-channel campaigns, audience segmentation, and lead lifecycle programs using marketing automation and CRM tools. This role is key in driving qualified lead generation, webinar execution, contact enrichment, and campaign performance reporting. The candidate must be comfortable working with tools like HubSpot, Microsoft Dynamics 365, Instantly.ai, ZoomInfo, and Zoom Webinars , and collaborating across global marketing and sales teams. Responsibilities Email Marketing & Automation Build and launch emails, nurture sequences, and 1:1 outreach campaigns in HubSpot and ai . Create and manage segmented smart lists, filters, and suppression rules based on job title, industry, persona, and engagement history. Optimize subject lines, CTAs, and delivery times through A/B testing and performance analytics. Monitor campaign metrics and troubleshoot deliverability issues (bounces, spam, blocks). Webinar Execution & Lead Capture Set up and manage Zoom Webinars including registration forms, reminder emails, and post-event follow-ups. Coordinate campaign assets (landing pages, emails, thank-you pages) for live and on-demand webinar promotions. Track registrants, attendees, and engagement data, and sync with HubSpot and Dynamics 365 for scoring and nurturing. CRM & Data Management Maintain accurate lead and contact data in Microsoft Dynamics 365 and HubSpot . Map and sync leads, activities, and campaign interactions across platforms. Clean and validate databases regularly, identifying invalids, outdated titles, and unengaged contacts. Lead Sourcing & Enrichment Use ZoomInfo for lead sourcing, enrichment, and persona-based targeting. Identify and pull relevant contacts based on ideal customer profiles (ICPs), region, company size, and job function. Monitor and update enrichment logic to ensure high-quality inputs for campaigns. Campaign Reporting & Optimization Track campaign performance (opens, clicks, registrations, MQLs, SQLs) and build regular dashboards. Analyze data to provide actionable insights and improve future campaign performance. Contribute to quarterly business reviews with performance trends and improvement areas. Team Collaboration & Process Support Train new hires on HubSpot workflows, Instantly outreach, and webinar execution processes. Support demand generation managers and senior analysts with data pulls, QA, and testing. Maintain campaign checklists, process documentation, and naming conventions across tools. Required Competencies We re looking for candidates who - Qualifications, Knowledge, and Experience Skill Area Proficiency / Requirement HubSpot Advanced - Campaigns, Sequences, Lists, Reporting Instantly.ai Intermediate - 1:1 cold outreach & warm inbox strategy Microsoft Dynamics 365 Intermediate - Contact management, campaign tracking ZoomInfo Intermediate - Contact sourcing, enrichment, export rules Zoom Webinar Intermediate - Setup, registration flows, integrations HTML/CSS Intermediate - Build and edit email templates SQL/MS Access Intermediate - For segmentation and reporting Excel Advanced - Pivot tables, data cleaning, analysis Qualifications: Bachelor s degree in Computer Science, Engineering, or a related field. 2-3 years of experience in marketing operations, campaign execution, or CRM/automation. HubSpot certifications or proven hands-on HubSpot campaign management. Familiarity with ABM or persona-based marketing is a plus. What will make you succeed at Frost & Sullivan.. You need to be- Wildly curious and entrepreneurial Committed to customer success A self-starter invested in your future A persuasive communicator Deeply Analytical Excited about Disruptive Trends Benefits Competitive base salary plus bonus opportunity. Frost Flex Policy. Attractive Medical and Accident insurance. Regional travel opportunities. A friendly open environment with a diverse and international operational focus. A definite career path with numerous growth opportunities. You will be part of a winning, global team that fosters teamwork and an Olympic spirit while enhancing your communication and people skills. Encouragement to develop your intellectual curiosity and will be provided the ability to collaborate across all levels of the company across the globe. Global awards & recognition opportunities & awards - President Club & Chairman Club Awards Best in class" global team that strives for excellence. Matrix structure with high visibility to top leadership Growth Coaching University Certification. About Frost & Sullivan Frost & Sullivan, the Growth Pipeline Company, has spent more than 60 years partnering with clients to develop transformational growth strategies by focusing on innovation and growth opportunities driven by disruptive technologies, mega trends, emerging markets and new business models. Today, more than ever before, companies must innovate, not only to survive, but thrive in the future. Our Growth Pipeline Management (GPM) system supports clients by identifying and evaluating new growth opportunities and serves as the foundation for continuous growth. This is your opportunity to be part of a revolutionary global team that truly inspires positive global changes by innovating to zero. Learn more about Frost & Sullivan at www.frost.com Frost & Sullivan is committed to a work environment free of all forms of discrimination. Frost & Sullivan recruits and hires without regard to race, color, religion, gender, marital status, age, disability, national origin, veteran status, or sexual orientation
