Program Advisor

Job Title: Sales Executive / Program Advisor- NICMAR Digital Education

Function: Sales & Business Development

Location: Mumbai

Reports to position: Head B2C Sales

Team Management Role: No

Job Purpose:

The Sales Executive / Program Advisor at NICMAR Digital Education will be responsible for executing the B2C sales strategy, managing customer interactions, and driving enrollments. This role requires a proactive approach in reaching out to potential students, engaging them effectively, and converting inquiries into enrollments.

Job Outline:

· Engage prospective students through inbound and outbound calls, providing detailed program information and resolving queries.

· Conduct follow-ups proactively to ensure maximum lead conversion and enrollment.

· Work closely with the sales leadership to meet and exceed individual sales targets and KPIs.

· Record and update customer interactions systematically using CRM tools.

· Support marketing initiatives by actively participating in promotional campaigns, webinars, and events.

· Provide feedback based on customer interactions to enhance sales strategies and program offerings.

· Ensure a customer-centric approach to deliver an outstanding enrolment experience.

· Continuously improve sales skills and product knowledge through ongoing training and development sessions.

Job Specification:

Knowledge/Education:

· Bachelor’s degree in Business, Marketing, or a related discipline.

· Familiarity with sales techniques and CRM software is advantageous.

Specific Skills:

· Strong interpersonal and communication skills, with the ability to persuade and influence.

· Effective problem-solving capabilities and customer service orientation.

· Ability to manage time efficiently and handle multiple tasks.

· Comfortable with sales targets and working in a results-driven environment.

· Basic proficiency in sales data reporting and analytics.

Desirable Experience:

· 1-3 years of relevant experience in B2C sales, preferably within the EdTech, digital education, or related sectors.

· Proven track record in achieving sales targets and managing customer relationships.

Job Interface/Relationships:

Internal:

· Marketing & Branding teams

· Product Development teams

· Academic and Operations teams External:

· Prospective and enrolled students

· Digital marketing agencies (as required)

Key Responsibilities (% Time Spent):

· Customer Interaction and Sales Calls: 50%

· Lead Follow-ups and Conversion: 20%

· CRM and Sales Data Management: 15%

· Participation in Marketing and Promotional Activities: 10%

· Continuous Learning and Skill Development: 5%

Key Result Area - KPI Measures:

· Enrollment Conversion Rate: 30%

· Achievement of Individual Sales Targets: 30%

· Customer Satisfaction and Feedback Scores: 20%

· CRM Accuracy and Timeliness: 10%

· Contribution to Team and Organizational Initiatives: 10%

Additional Input:

· High adaptability and willingness to learn.

· Commitment to maintaining professional integrity and NICMAR’s standards.

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹50,000.00 per month

Benefits:

• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person