Job
Description
Technology Product Manager role, resides in CTO (Chief Technology Office) organization within Employee Technology and Experiences (ETX) team that enables platform experiences for our workforce to engage the consumers and merchants. Meet our team The MarTech team is responsible for the platforms and experiences that drive PayPal Lifecycle Marketing Communication activities touching millions of customers worldwide. Team is on a transformational journey to consolidate and operationalize disparate tools onto an ecosystem that effectively supports Data, Decisioning, Omni-channel Delivery and Measurement capabilities. We are responsible for ideation, technology assessment, and adhering to Agile Development methodologies from Intake to Deployment for all marketing needs Job Description: As a product owner for Marketing Technology, you will drive strategy & roadmap and own the features of key marketing technologies that will be leveraged for B2B, primarily focused on marketing comms during lifecycle stages such as acquisition, onboarding, cross-sell and retention. In this role, you will be required to work closely with Marketing leadership, align with Marketing vision for merchant (i.e Small Medium Business) as a segment and drive enterprise alignment for the team. Your Day to Day Expertise and understanding of needs of the B2B segment, and bring industry research and experience on the capabilities required on the MarTech side to deliver best in class merchant experiences Evangelize segment roadmaps and build strong relationships with key stakeholders that will allow team to understand gaps and prioritize right solutions. Proven experience in Agile best practices and evangelize across the organization by documenting actionable EPIC s and user stories Communicates easily from business, technical, customer perspectives and be responsible an inclusive product communication framework. Expert in information synthesis, simplify complex topics and present them to peers, stakeholders, management and executives in a concise manner. Collaborate with geo distributed teams of platform specialists, product management, operations and engineering. Responsible for product backlog grooming, partnering with cross-functional teams (marketing, privacy, legal, analytics, data science, program, architecture, engineering) to enable sprint planning. Proactively identify and help remove obstacles by bringing structure and definition to ambiguous challenges leading to trade-off decisions that are trusted by cross-functional team. Encourage project team to take personal accountability for product quality. Actively mentors and develops others. Make difficult decisions with resolve by doing the right thing. What do you need to bring Marketing Technology domain experience. Understanding of capabilities, features and platforms related to B2B omni-channel engagement. Experience delivering merchant experiences using Adobe Experience Platform, Adobe Target, Journey Optimizer, Real-Time CDP and measuring results through Adobe Customer Journey Analytics Bring expertise in delivering MarTech capabilities for SMB s Minimum of 5+ years of experience executing tactics to drive backlog prioritization with cross-functional stakeholders Minimum of 5+ years of experience in defining OKRs, measure KPIs, and bring clarity of execution to stakeholders Inspire key stakeholders and peers to optimize existing and create new products that add value, are usable and result in material impact for the end users of the product. Be an evangelist and drive innovation by identifying new opportunities based on competitive research, technology trends, SaaS platform roadmaps and best practices. Proficiency with vetting business benefit and driving custom product design to automate execution and compliance guardrails. Excellent verbal and written communication and presentation skills
