Product Marketing Specialist

We are looking for a skilled Product Marketer with expert-level proficiency in WebEngage/Clevertap or MoEngage to assist in developing, implementing, and optimizing marketing campaigns across various channels. The ideal candidate will have a strong understanding of marketing principles, excellent analytical skills, and the ability to collaborate effectively with cross-functional teams.

Responsibilities

• Collaborate with the marketing team to develop campaign strategies that align with business objectives and the target audience.
• Utilize WebEngage/ Clevertap or Mo Engage platforms to create, manage, and optimize multi-channel marketing campaigns, including email, SMS, WhatsApp, push notifications, in-app messaging, and more.
• Conduct A/B testing to optimize campaign performance and drive continuous improvement.
• Monitor campaign metrics and analyze data to provide insights and recommendations for optimization.
• Work closely with creative and content teams to ensure messaging and creative assets are aligned with campaign objectives and brand guidelines.
• Stay updated on industry trends and best practices to continually enhance campaign performance and effectiveness.
• Assist in generating reports and presentations to communicate campaign results and insights to stakeholders.

Requirements

• Bachelors degree in Marketing, Communications, or related field.
• 2+ years of experience in campaign management or digital marketing.
• Expert-level proficiency in WebEngage/ Clevertap or MoEngage platforms.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Excellent communication and collaboration skills.
• Detail-oriented with strong organizational and time management skills.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Knowledge of HTML/CSS and experience with email marketing platforms is a plus.
• Experience with app marketing is a plus.