Product Marketing Manager-Competitive Intelligence

KEKA TECHNOLOGIES

3 - 6 years

3 - 6 Lacs

hyderabad telangana india

Posted:4 weeks ago| Platform: Foundit logo

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Skills Required

analytical skills quantitative analyst market research communication skill presentation skills

Work Mode

On-site

Job Type

Full Time

Job Description

What you'll do:

Develop and own Keka s market & competitive intelligence program, including win-loss analysis, sales enablement, and competitive deal support
Gather primary (win-loss interviews, sales sentiment, etc.) and secondary research and data to determine market conditions, competitive insights, and trends in the solar software market
Identify and curate insights on competitors current offer strategies, product sets, capabilities, offers and pricing, competitive positioning, growth activities, and other changes affecting market dynamics, performance, and market share
Create compelling content in the form of competitive battle cards, SWOT, win-loss analysis, and more for use by customer-facing teams
Develop a communication plan to regularly share key insights with internal stakeholders across teams, including Product, Sales, CS, and Marketing, to inform product and GTM strategy

What we value:

Strategic thinker with the ability to synthesize information from multiple sources into relevant, comprehensible, and actionable insights for different stakeholders
Strong market research, quantitative and analytical skills
Ability to team up cross-functionally, especially across marketing, product management, and sales channels
A process-motivated person with the ability to stand up programs with company-wide impact
Excellent verbal, written communication, and presentation skills

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